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Resources

PR attribution

Blogs  / September 13, 2017

Why CEOs Should Invest in PR Attribution and PR Measurement

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021.[note]https://www.forbes.com/sites/forrester/2017/01/26/us-digital-marketing-spend-will-near-120-billion-by-2021/#54d9b551278b[/note]  Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets[note]ibid.[/note]. To…

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Blogs  / July 19, 2017

The How and Why of PR Attribution™

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well. PR…

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