Resources

PR data

Blogs  / August 16, 2017

This Is How PR Influencers Think You Should Be Using Data

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. The PR metrics and PR data that are available…

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Blogs  / March 1, 2017

PRTech Will Make You Love Math

Public relations is undoubtedly an art, but it’s also a science. Knowing how to collect, analyze, and interpret data allows you to identify key PR metrics rather than rely on subjective determinations of success. While all the PR data that’s…

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Blogs  / January 25, 2017

PR Reporting for People Who Care About Data

The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. But it doesn’t have to be this way. Even when a campaign doesn’t work out the way you’d…

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Blogs  / October 5, 2016

Is PR data bias holding you back?

When it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of PR outcomes is a fairly new practice. Thus, standards around this…

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Blogs  / August 31, 2016

How to Empower Data-Driven PR Leaders

Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. She led a discussion about the traits of the successful PR leader of tomorrow with panelists Jennefer Witter of The Boreland…

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Blogs  / September 8, 2015

How’s Your Data Literacy? Take our quiz and find out!

POP QUIZ, Y’ALL! Ok, so if that sentence brought on mental flashbacks of repressed high school memories, fret not. This quiz isn’t meant to make you sweat, agonize, or relive painful 16 year-old nightmares. In fact, its sole purpose is to provide some…

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Blogs  / August 31, 2015

Leveraging 4 key types of PR data

Are you sick of talking about PR data yet? Good. Neither are we.   Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. With the bajillions of measurable actions consumers take…

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Blogs  / June 23, 2014

PR Summit and PRTech Award Notables & Quotables

Last week was a whirlwind of PR awesomeness. We had the pleasure of attending the 5th annual PR Summit in San Francisco (thank you Shaun Saunders), the Publicity Club of New York’s New Media Influencers Luncheon (thank you Peter Himler), and the first round of…

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Blogs  / October 31, 2013

Don’t be SCARED of big data!

Anyone who knows me, knows I have two pro-crushes: Steve Jurvetson AND Bill Tancer Not necessarily in that order. I’d like to point out that I’ve never met “Stevie-J” (that’s my pet name for him) in person, but I did…

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