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PR education

Blogs  / March 29, 2017

How to Be a PR Hero According to a Journalist

Last week was an interesting PR convergence of sorts for me. I emerged from the boiler room with AirPR’s CEO, our lead investor, and some of the top marketing and PR minds on the planet with what I’m sure will be the next big…

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Blogs  / March 15, 2017

4 Signs Your PR Measurement Practices Could Be Better

By now you’ve likely begun to implement some updated PR measurement practices to more accurately prove the value of your work. I’m talking data that dives far deeper than impressions and press hits. Hopefully, you are doing your due diligence…

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Blogs  / January 18, 2017

The Separation of Powers in Today’s Media Landscape

As the countdown to the inauguration continues, I thought it would be fun — and hopefully a bit interesting — to have a little Government 101 refresh while simultaneously prompting you to think differently about the media world and all…

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Blogs  / December 7, 2016

Be a Better Writer: Tips for PR Professionals

In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day. While the PR Engineering team at AirPR focuses on…

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Blogs  / November 30, 2016

Debunking PR Myths One Little Lie at a Time

Let me let you in on a little secret… Sometimes when we post here on the AirPR Blog, it’s a test! Over the summer, I published three LinkedIn Pulse articles, a series focused on busting the myths even the most…

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Blogs  / September 22, 2016

PR Myth Busting Part 3: More ≠ Better

So, now that we can all agree that failure is really a commitment to learning (Part 1) and every PR output can be the beginning of a conversation (Part 2), let’s turn our attention to an often contentious topic: PR reporting. Ah, reporting. Depending on…

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Blogs  / September 21, 2016

PR Myth Busting Part 2: Once the story publishes, your work has just begun

In Part 1 of this 3 part series, I poked some serious holes in the myth that it’s not ok for PR to fail. Next, I’d like to have a frank discussion about how PR professionals think about their output. Until…

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Blogs  / September 20, 2016

PR Myth Busting Part 1: It’s Ok To Fail

As the Director of PR Engineering at AirPR, I listen to the voice of our customers every single day and let me tell you, they are an endless source of wisdom and insight! We count ourselves lucky to work with…

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Blogs  / May 25, 2016

How Public Relations Is Like High School

As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. Even those who work in other facets of marketing often cannot describe PR with confidence.…

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