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PR education

Blogs  / March 15, 2017

4 Signs Your PR Measurement Practices Could Be Better

By now you’ve likely begun to implement some updated PR measurement practices to more accurately prove the value of your work. I’m talking data that dives far deeper than impressions and press hits. Hopefully, you are doing your due diligence…

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Blogs  / January 18, 2017

The Separation of Powers in Today’s Media Landscape

As the countdown to the inauguration continues, I thought it would be fun — and hopefully a bit interesting — to have a little Government 101 refresh while simultaneously prompting you to think differently about the media world and all…

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Blogs  / September 22, 2016

PR Myth Busting Part 3: More ≠ Better

So, now that we can all agree that failure is really a commitment to learning (Part 1) and every PR output can be the beginning of a conversation (Part 2), let’s turn our attention to an often contentious topic: PR reporting. Ah, reporting. Depending on…

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Blogs  / September 21, 2016

PR Myth Busting Part 2: Once the story publishes, your work has just begun

In Part 1 of this 3 part series, I poked some serious holes in the myth that it’s not ok for PR to fail. Next, I’d like to have a frank discussion about how PR professionals think about their output. Until…

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Blogs  / September 20, 2016

PR Myth Busting Part 1: It’s Ok To Fail

As the Director of PR Engineering at Onclusive, I listen to the voice of our customers every single day and let me tell you, they are an endless source of wisdom and insight! We count ourselves lucky to work with…

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Blogs  / May 25, 2016

How Public Relations Is Like High School

As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. Even those who work in other facets of marketing often cannot describe PR with confidence.…

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Blogs  / January 20, 2016

15 Digital Skills PR Pros Must Master

Sally Falkow, president of PRESSfeed and founder of Meritus Media, is no stranger to the Onclusive blog. In fact, she’s a downright digital regular! From her brilliant trends reports to our mutually shared love of integrating data into content, Sal is one of those PR pros…

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Blogs  / December 1, 2015

PART 2: Big Data 101 for PR

We know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague…

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Blogs  / November 4, 2015

3 Keys to the Virtuous PR Cycle

When it comes to PRTech, there are two key components to achieving success in this new world order: Technological investment and human capital. The problems tend to arise when PR loses sight of the human component and only focuses on…

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