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PR industry

Blogs  / May 25, 2016

How Public Relations Is Like High School

As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. Even those who work in other facets of marketing often cannot describe PR with confidence.…

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Blogs  / January 28, 2016

Reporting on the state of the PR industry

Nearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible…

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Blogs  / January 28, 2015

PR Search 2013 vs. 2014

Can you imagine a world without Search? Take a deep breath. Now think about all the things you search for in a day. Go on, do it. Now that you’ve thought about it, without Search… How would you know where…

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Blogs  / January 2, 2014

What search tells us about the PR narrative

Woot! It’s 2014, so let’s get to it. This year, our company goal (in addition to increasing sales #obviously) is to continue the conversation around how we can collectively increase the profile, productivity, and ultimately performance of the PR industry.…

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Blogs  / August 1, 2013

PR evolution. This is happening.

After spending two days at the #SFPRSummit listening to countless, intelligent humans in the following areas… Journalism Public Relations Social Media Relations Marketing Communications ….discuss the current challenges faced by the PR industry while offering predictions around imminent changes, 3…

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