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PR reporting

Blogs  / January 25, 2017

PR Reporting for People Who Care About Data

The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. But it doesn’t have to be this way. Even when a campaign doesn’t work out the way you’d…

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Blogs  / January 4, 2017

How to Prove PR Value to Your CEO in 2017

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation. Without this, we miss important opportunities to tell compelling stories,…

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Blogs  / February 11, 2016

Romancing the C-Suite: How to Communicate Results That Resonate

Do you remember the first time you reported PR results to a C-suite executive? With sweaty palms, a beating heart, and just enough adrenaline to make you trip over your words, it’s really not that different than being in love,…

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