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Blogs  / August 16, 2017

This Is How PR Influencers Think You Should Be Using Data

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. The PR metrics and PR data that are available…

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Blogs  / May 18, 2017

The 7 Surprising Super Powers of PR

Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access…

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Blogs  / March 8, 2017

5 Quick Tips and Tools for Today’s PR Professional

One of the most exciting things about the current state of the PR industry is the vast amount of tools and solutions that are now available to us. Here are a few class-act tools and clever tips that will give…

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Blogs  / August 3, 2016

How to Write a Press Release (That Doesn’t Get Deleted)

The press release has always been a go to staple in the PR pantry. It’s an ingredient nearly every PR pro busts out when they are looking to cook up something great. But if press releases are such key ingredients…

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Blogs  / January 20, 2016

15 Digital Skills PR Pros Must Master

Sally Falkow, president of PRESSfeed and founder of Meritus Media, is no stranger to the Onclusive blog. In fact, she’s a downright digital regular! From her brilliant trends reports to our mutually shared love of integrating data into content, Sal is one of those PR pros…

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Blogs  / December 1, 2015

PART 2: Big Data 101 for PR

We know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague…

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Blogs  / November 4, 2015

3 Keys to the Virtuous PR Cycle

When it comes to PRTech, there are two key components to achieving success in this new world order: Technological investment and human capital. The problems tend to arise when PR loses sight of the human component and only focuses on…

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Blogs  / September 17, 2015

Bridging PR and Sales Through Storytelling

When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. movies, television, novels, etc.), the concept of compelling storytelling is now front and center in nearly every business conversation. In…

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Blogs  / July 29, 2015

8 Elements To Transform Your Press Page Into A Newsroom

During a recent PR Council webinar Marissa Aydlett, Chief Marketing Officer at Appboy, challenged businesses to think like marketers, but operate like a newsroom. After reflecting on the insights Marissa provided on how to go about this (which you can…

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