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PR

Blogs  / November 16, 2017

The Truth About Earned and Owned Media Attribution

Understanding the facts about media attribution & the ROI of Growth PR Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can…

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Blogs  / June 8, 2016

Universal Truths About PR

In life, there are certain universal truths that exist. If you’re waiting for a call and go to the bathroom, the person will call when you go. Or, when looking diligently for something, you can never find it. No matter…

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Blogs  / May 13, 2016

Common Math Mistakes That PR People Make

Let’s be honest. The typical PR person has an aversion to math. Couple that with the fact that the PR industry has historically lacked the type of quantitative performance data that’s usually available to marketing teams, and you’re left with…

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Blogs  / March 8, 2016

Up Your PR Game Using BuzzFeed’s Measurement Mindset

I read an article in Fortune recently titled BuzzFeed: Days of Counting Pageviews and Unique Visitors Are Over that made my PR engineering heart jump with joy. In the piece, media-and-tech-beat writer Mathew Ingram examines how BuzzFeed is shifting from…

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Blogs  / February 29, 2016

6 Things You’ll Never Hear Today’s PR Pros Say

It’s like hearing a long-distance runner turn down a plate of pasta the night before a big race or witnessing Cookie Monster refuse a plate of his favorite cookies (chocolate chip). You just can’t imagine hearing certain things from certain…

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Blogs  / February 16, 2016

5 sites that will sharpen your storytelling skills

One of the many hats a PR Engineer wears is that of storytelling. But between juggling data, gathering insights, managing relationships, and more, how are busy PR pros supposed to find time to stay both inspired and up to date…

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Blogs  / February 11, 2016

Romancing the C-Suite: How to Communicate Results That Resonate

Do you remember the first time you reported PR results to a C-suite executive? With sweaty palms, a beating heart, and just enough adrenaline to make you trip over your words, it’s really not that different than being in love,…

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Blogs  / January 11, 2016

Today’s Top Publishing Platforms (That Aren’t WordPress)

Remember LiveJournal? How about Open Diary? Blogger? Boy, we’ve come a long way since self-publishing first put the power of the pen in our hands. Today’s top publishing platforms are unlike the hidden blogging caves of our past. With social sharing…

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Blogs  / December 21, 2015

How A Press Release Is Like A Selfie

Today’s most successful PR campaigns begin with communications teams who have adopted the mentality of thinking like a journalist. Before even considering sending a pitch over to their favorite reporter, they’ve already strapped on their newsroom-caps and have evaluated whether…

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