Resources

PRTech

Blogs  / July 19, 2017

The How and Why of PR Attribution™

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well. PR…

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Blogs  / May 24, 2017

Why It’s Hard to Measure PR in the First Place

Our in-house data scientist, Fletcher Stump Smith, spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles. In layman’s terms, Fletcher’s work allows us to solve a…

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Blogs  / March 1, 2017

PRTech Will Make You Love Math

Public relations is undoubtedly an art, but it’s also a science. Knowing how to collect, analyze, and interpret data allows you to identify key PR metrics rather than rely on subjective determinations of success. While all the PR data that’s…

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Blogs  / February 22, 2017

How to Find the Right MarTech and PRTech Solutions

Now that marketers are taking PR more seriously in terms of its ability to generate top-of-funnel leads and drive valuable brand awareness, the MarTech ecosystem has come to include PRTech solutions too. Yay for us! PRTech is no longer a…

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Blogs  / January 4, 2017

How to Prove PR Value to Your CEO in 2017

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation. Without this, we miss important opportunities to tell compelling stories,…

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Blogs  / October 26, 2016

2016 PRTech Awards Recap

Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media. These individuals were selected from 100+ nominations. For the last half decade, PR software providers have…

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Blogs  / September 28, 2016

Why Measuring Input Is as Important as Measuring Outcomes

Measuring the success of a PR campaign is important. So is measuring how much time your team spent creating and implementing that campaign. This combination provides an understanding of input and output: time and resources invested, compared to what was…

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Blogs  / May 13, 2016

Common Math Mistakes That PR People Make

Let’s be honest. The typical PR person has an aversion to math. Couple that with the fact that the PR industry has historically lacked the type of quantitative performance data that’s usually available to marketing teams, and you’re left with…

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Blogs  / January 4, 2016

In PR? This is all you need to know for 2016

Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward the future through lens of the past is as necessary to the human experience as breathing. Not wanting to be…

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