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public relations

Blogs  / May 31, 2017

How I Learned to Embrace Data

“Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. “That means I can get data around how dirty my apartment is and areas…

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Blogs  / January 25, 2017

PR Reporting for People Who Care About Data

The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. But it doesn’t have to be this way. Even when a campaign doesn’t work out the way you’d…

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Blogs  / June 8, 2016

Universal Truths About PR

In life, there are certain universal truths that exist. If you’re waiting for a call and go to the bathroom, the person will call when you go. Or, when looking diligently for something, you can never find it. No matter…

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Blogs  / May 13, 2016

Common Math Mistakes That PR People Make

Let’s be honest. The typical PR person has an aversion to math. Couple that with the fact that the PR industry has historically lacked the type of quantitative performance data that’s usually available to marketing teams, and you’re left with…

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Blogs  / March 16, 2016

A Simple Customer Philosophy: “Meet Me Halfway”

Two people stand on opposite sides of a two-lane highway, separated by a four-foot wide, one-foot high, concrete median. Cars fly past them at nearly break-neck speed. They need to figure out a way to reach one another to exchange…

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Blogs  / February 16, 2016

5 sites that will sharpen your storytelling skills

One of the many hats a PR Engineer wears is that of storytelling. But between juggling data, gathering insights, managing relationships, and more, how are busy PR pros supposed to find time to stay both inspired and up to date…

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Blogs  / February 1, 2016

What Ephemeral Content Means For Our Relationships

A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them. Based on the study, Americans now take more than 10 billion photos every month, but only one in…

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Blogs  / January 11, 2016

Today’s Top Publishing Platforms (That Aren’t WordPress)

Remember LiveJournal? How about Open Diary? Blogger? Boy, we’ve come a long way since self-publishing first put the power of the pen in our hands. Today’s top publishing platforms are unlike the hidden blogging caves of our past. With social sharing…

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Blogs  / December 21, 2015

How A Press Release Is Like A Selfie

Today’s most successful PR campaigns begin with communications teams who have adopted the mentality of thinking like a journalist. Before even considering sending a pitch over to their favorite reporter, they’ve already strapped on their newsroom-caps and have evaluated whether…

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