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startup PR

Blogs  / January 28, 2014

What I learned about PR while staring at Helen Mirren

One of the best albeit ironic quotes I ever heard was during the Costume Guild Awards in 2007, (where I may or may not have been sitting two feet away from Helen Mirren, staring at her roughly 50% of the…

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Blogs  / July 8, 2013

PR’s about-face and the future of content marketing

Ahhh, post-holiday brain mush. ‘Tis going to be a fun week. The past few weeks I’ve been torturing enlightening you with media relations best practices. Or shall we say “arguably” best practices, because they are and always will be up for…

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Blogs  / June 14, 2013

Why does pitching the press feel like walking Captain Hook’s plank?

Two weeks ago, Sharam spoke on a panel (“How to pitch the press” moderated by Robert Scoble) with a handful of journalists at the Startup Conference in Silicon Valley. Now, don’t ask me how he managed to get himself on…

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Blogs  / May 30, 2013

Experience: the tailor to any saggy startup suit

There are good writers, great writers, and talented writers; then there are excellent communicators whose medium for connecting to the world happens to be writing. These last folks, if you can find them, are invaluable to the forward movement of…

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Blogs  / February 20, 2013

To seem less elusive, PR changes name to Tom

Tom McLeod is the personification of PR. In other words, if PR were encapsulated in a human being, Tom would be that person. Instead of a crotchety, aging man, unsure as to his ultimate fate (Are we dying? Why is…

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Blogs  / January 24, 2013

PR Entrepreneur Sabrina Horn dishes on the future of PR

A few weeks after our October 2012 launch, Sharam (AirPR’s CEO) received a LinkedIn message from someone at HORN requesting a meet and greet with [the one and only] Sabrina Horn. He showed me the email and we were both…

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Blogs  / October 19, 2012

Word on the Street: AirPR Announces $1 Million Funding

Three weeks ago, AirPR announced $1 million in funding from Mohr Davidow Ventures, Crosslink Capital, Correlation Ventures, and 500 Startups. A number of angel investors also contributed to the startup’s seed financing, including Matt Mullenweg (Audrey Capital) and Thomas Lehrman, Co-founder…

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