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startups

Blogs  / August 6, 2013

The myth of DIY PR (and why I yelled at Inc.com)

There are two particular things in life that make my blood boil to a point where I actually start having hallucinations: #1 – People who can’t commit to anything fully and who often use words like “try” “should” “possibly” and…

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Blogs  / June 4, 2013

Journalists: it’s about them, not you.

The chasm between your company story and the journalists that are going to care about said story is wide. So wide, in fact, that to make the leap across you must fundamentally understand what you are asking them to do.…

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Blogs  / May 30, 2013

Experience: the tailor to any saggy startup suit

There are good writers, great writers, and talented writers; then there are excellent communicators whose medium for connecting to the world happens to be writing. These last folks, if you can find them, are invaluable to the forward movement of…

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Blogs  / May 23, 2013

You named your startup what? 5 tips for getting it right.

Naming your company is like naming a kid; except instead of the kid taking the heat for a “bad” name (think Francis Bean, Tu Morrow, Zuma Nesta Rock, or <insert baby name of any really famous person>) YOU will actually…

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Blogs  / April 18, 2013

Startup advice: Four or five things, who’s counting?

Every day I have the paradoxical pleasure of sitting across from two extremely brilliant technologists: Raj, our CTO, and Patrick, our Data Scientist. The paradox is, frankly, that while I can [hopefully] absorb their genius merely by osmosis and/or covertly…

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Blogs  / February 7, 2013

Entrepreneur Media’s Kara Ohngren talks startups, PR, and journalism

In the words of my dear friend and founder of Astrsk PR, Elliot Tomaeno: “This is the future, and we’re living in it. So deal with it.” This was his [indignant yet charming] response to a discussion we recently had…

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