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Resources

storytelling

Blogs  / July 27, 2016

Storytelling: Why It’ll Always Be Important

In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” This is true in writing and public relations; We have many stories to tell about our companies at any…

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Blogs  / February 16, 2016

5 sites that will sharpen your storytelling skills

One of the many hats a PR Engineer wears is that of storytelling. But between juggling data, gathering insights, managing relationships, and more, how are busy PR pros supposed to find time to stay both inspired and up to date…

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Blogs  / December 1, 2015

PART 2: Big Data 101 for PR

We know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague…

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Blogs  / November 10, 2015

5 Reasons To Embrace Video Content Now

In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. “People spend more time on digital video…

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Blogs  / October 13, 2015

PART 1: Big Data 101 for PR

I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting. The emphasis of each Big Data conversation may be different: it may be making sure no data is lost,…

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Blogs  / September 17, 2015

Bridging PR and Sales Through Storytelling

When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. movies, television, novels, etc.), the concept of compelling storytelling is now front and center in nearly every business conversation. In…

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Blogs  / April 30, 2014

Subtle Shots of Storytelling

I’ve been thinking a lot about storytelling and the strength of tiny tales. Small stories are kind of like taking a shot of [insert your preferred booze type here]. It may be little, but man can it pack a punch! In…

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Blogs  / May 17, 2013

How to use “breadcrumbs” to tell a better story

Here in Silicon Valley it’s easy to get caught up in the tech-hype-vortex-bubble. This 4 sided beast includes everything from ad nauseum discussions about pedigree and educational background to a belief system which often rewards high potential above high performance. Throw in…

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Blogs  / May 2, 2013

Sometimes the value of PR is just about closer parking

PR, like any industry, is rife with experts throwing around definitions and best practices about how to do it, when to do it, and what success looks like. It’s easy to get caught up in the complexities; killing ourselves as…

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