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Tech PR

Blogs  / November 20, 2013

Hacking Hammerling: what this tech PR queen bee gets right

A few months ago, after writing this blog post bemoaning an Inc.com article about how simple it is to do your own PR, I received this tweet from Brooke Hammerling – who is quite well known in tech PR circles. There…

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Blogs  / October 3, 2013

Quantitative and Qualitative walked into a bar

Last week we kicked off the rolling, invite-only, stealthy, somewhat clandestine launch of our next product, which measures the ROI (aka assumptive value) of PR unlike any other solution on the market. [Watch our video to learn more]  As part…

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Blogs  / August 6, 2013

The myth of DIY PR (and why I yelled at Inc.com)

There are two particular things in life that make my blood boil to a point where I actually start having hallucinations: #1 – People who can’t commit to anything fully and who often use words like “try” “should” “possibly” and…

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Blogs  / June 19, 2013

Top 5 PR don’ts from an important tech reporter we can’t name

To forward the discussion from last week’s post “How to pitch the press” I thought it would be fun, and possibly frustrating, to point out the Top 5 Don’ts courtesy of a really important tech reporter from a really big…

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Blogs  / June 14, 2013

Why does pitching the press feel like walking Captain Hook’s plank?

Two weeks ago, Sharam spoke on a panel (“How to pitch the press” moderated by Robert Scoble) with a handful of journalists at the Startup Conference in Silicon Valley. Now, don’t ask me how he managed to get himself on…

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Blogs  / May 30, 2013

Experience: the tailor to any saggy startup suit

There are good writers, great writers, and talented writers; then there are excellent communicators whose medium for connecting to the world happens to be writing. These last folks, if you can find them, are invaluable to the forward movement of…

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Blogs  / May 23, 2013

You named your startup what? 5 tips for getting it right.

Naming your company is like naming a kid; except instead of the kid taking the heat for a “bad” name (think Francis Bean, Tu Morrow, Zuma Nesta Rock, or <insert baby name of any really famous person>) YOU will actually…

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Blogs  / May 17, 2013

How to use “breadcrumbs” to tell a better story

Here in Silicon Valley it’s easy to get caught up in the tech-hype-vortex-bubble. This 4 sided beast includes everything from ad nauseum discussions about pedigree and educational background to a belief system which often rewards high potential above high performance. Throw in…

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Blogs  / April 18, 2013

Startup advice: Four or five things, who’s counting?

Every day I have the paradoxical pleasure of sitting across from two extremely brilliant technologists: Raj, our CTO, and Patrick, our Data Scientist. The paradox is, frankly, that while I can [hopefully] absorb their genius merely by osmosis and/or covertly…

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