Value of PR

Blogs  / November 5, 2013

PR Measurement quiz: this could make you really rich

In celebratory celebration of the rolling press launch for our newest product, AirPR Analyst (PR Analytics = oh good I can see what’s working), which will continue over the next week – assuming the Twitter IPO doesn’t completely steal our…

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Blogs  / October 21, 2013

PR in less than 150 words

Today I woke up around 3:30 a.m., my body still adjusting to west coast time after spending a couple of weeks over yonder in New York. We’ve been eating, breathing, and [clearly not] sleeping AirPR to the max over the…

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Blogs  / May 2, 2013

Sometimes the value of PR is just about closer parking

PR, like any industry, is rife with experts throwing around definitions and best practices about how to do it, when to do it, and what success looks like. It’s easy to get caught up in the complexities; killing ourselves as…

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Blogs  / April 24, 2013

The value of PR: what do podiatrists, glaziers, and plumbers have in common?

Sometimes the content gods do a little magic and enlighten you to information that seems almost too good to be true. Case in point: yesterday I received this article from PR Daily in my inbox, the short of which went…

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