Growth PR starts with crafting a narrative using data. It’s a way to discover what your audience cares about and what drives behavior that delivers tangible results for your company. Essentially, growth PR helps your story get told on the right channels. Owned media is a critical component to every growth PR strategy.
Learn the five tenets of owned media and how three marketing communications veterans incorporate their owned media in their growth PR strategies in this whitepaper.
Download this whitepaper to learn:
- Five strategies that will help you get the most from your owned media.
- Practical applications of owned media to increase your brand awareness.
- Methods of measuring your owned media strategy impact.
- How you can optimize your earned and owned media strategies to produce big results.