Clear and compelling messaging is essential to achieving impact with marketing, communications and branding. Strategic messaging enables you to create brand awareness, convey who you are as a business to your intended audience and develop the emotional connection that influences purchases of your products and services.
In this whitepaper, we will review the practical applications of the next generation of message optimization technology for communications professionals, News Engine Optimization (NEO™).
Download this whitepaper to read:
- How to know which messages are resonating with your audience
- The psychology behind how people search and how SEO can inform your PR efforts
- A deep dive into NEO messaging and how to implement it into your communications strategy
- Real NEO case studies contributed by 23andMe, Monster and Lucidworks