What a few years it’s been for Public Relations.
Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, has shifted.
The focus is no longer on campaigns that are based on opinion, but on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and accelerate activities that impact the business bottom line.
Download this playbook to read about:
- The Four Pillars of Growth PR
- Metrics & KPIs to measure success for earned and owned media
- Examples of real PR plays you can implement today to help enhance your efforts and rise above the noise
- Best practices for setting up a data-driven PR organization