Message Optimization

Message Optimization

To see which messages have the biggest impact, Onclusive created NEO™ – or News Engine Optimization – which is the next generation of SEO for communications. It shows the actual business impact of each soundbyte and key message and for the first time enables messaging optimization in the same way a search keyword strategy is optimized. Know which messages had the highest pull-through, which were amplified the most across social media, which drove the most website traffic, and which generated the most website actions and conversions. It’s important to look at the entire marketing funnel, not just basic pull-through, and Onclusive gives you automatic insights for optimizing a message strategy.

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