Power of Voice™

Power of Voiceᵀᴹ

The Most Powerful Content Quality Metric, A single Number That tells it all

Relevance: To You<br />
and Competitors

Relevance: To You
and Competitors

Our algorithm examines how the brand name and key terms are mentioned

Reputation: Authority<br />
of Publication

Reputation: Authority
of Publication

Reflects the likelihood that an article will rank highly in search results

Repetition: Social<br />
Amplification

Repetition: Social
Amplification

Includes social engagement (shares, likes, comments) the article has earned

Article Tone and<br />
Sentiment

Article Tone and
Sentiment

Accounts for positive, negative or neutral tone based on AI and human analysis

  • “Onclusive’s Power of Voice became one of our unifying communications metrics globally.”

    Gerry Tschopp Global Head of External communications for Experian
  • “Power of Voice transformed how we talk about success within the business and provides valuable insights that we can use as we plan future campaigns.”

    Gerry Tschopp Global Head of External communications for Experian
  • “Power of Voice is a focus for our team in measuring the true quality of our coverage, not just the quantity of articles that mention us and our competitors.”

    Robyn Hannah Senior Director, Global Communication, Dynamic Signal

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your businesses.

To truly measure which content is achieving your objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of your communications and shape future strategy for campaigns, messaging, and media relations outreach.

That’s why AirPR invented Power of Voice™ – the leading content quality metric for PR and communications. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people. Power of Voice reimagined this process using AI and big data to provide a more consistent, more accurate, and more scalable metric than can ever be expected from human readers alone. No other metric can show a brand’s authority, beyond share of voice, against competitors in one simple chart.

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