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How to build a compelling business case for PR investments
Welcome back to our blog series about building a PR business case and securing the investment! This week, we’re walking you through the mechanics of developing a strong business case for PR. Business cases are designed to answer these four…
Why a business case may be the missing key to securing your PR budget
Whether you’re working for an organization big or small, you know that those initiatives that call for a significant business investment require the support of an executive team. To get C-suite approval, it is often necessary to demonstrate why the…
Journalist Relationship Management For More Media Placements
Not all media contact and outreach tools for communicators are created equal. While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send…
