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What people think vs. What people think about
The key to public perception, public affairs, and public relations A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. This is called Agenda-Setting…
How to Optimize Messaging and Soundbites to Drive Success
Clear and compelling messaging is essential to achieving impact with marketing, communications and branding. Strategic messaging enables you to create brand awareness, convey who you are as a business to your intended audience and develop the emotional connection that influences…
How to Make your Messaging Stick
Would it be valuable to understand how your messages get amplified on social media and drive website actions? How about to see whether your competitors are using identical or similar messaging? NEO™ Messaging can give you that insight by tracking…
