Date / Time: January 30th at 1PM ET
Although the digital health industry received a record breaking $8.1 billion worth of funding from venture capital in 2018, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO.
Join this webinar to hear from Jake Mazanke, Corporate Communications Manager at Livongo, who will discuss how his team crafted strategic press announcements and unique messaging to generate IPO success, set a standard for coverage across the industry, and tripled their website traffic — and how he used Onclusive to connect their national media campaign to tangible financial results.
In This Webinar You’ll Learn:
- How to develop a narrative that lands high-impact stories and boosts influential coverage
- How to use differentiated messaging to increase brand awareness in preparation for an IPO
- How Livongo tracked, measured and reported on the success of their IPO-related content
- And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist.
Complete Form To Register For The Webinar