The Complete Media Intelligence Analysis of the 98th Academy Awards
Comprehensive analysis of social media and mainstream media coverage of Sinners, One Battle After Another, Marty Supreme, and all major nominees following the historic nominations announcement that broke all-time records.
What’s Inside
- Share of Voice Analysis – Which nominees and films dominate social and mainstream media conversations
- Record-Breaking Coverage – How Sinners’ historic 16 nominations drove unprecedented media engagement
- Top 15 Most Mentioned People – From Wunmi Mosaku to Timothée Chalamet: who captured social attention
- Top 15 Most Mentioned Films – International Feature Films dominate the global conversation
- Golden Globe Correlation – 100% of GG winners received Oscar nominations, what this means for predictions
- Social Media vs Critical Acclaim – Why Golden Globe winners ranked lower than expected on social
- International Film Breakthrough – Norway, Brazil, Tunisia lead the global Oscar conversation
- Diversity Milestones – Historic firsts driving substantial media coverage
- Oscars vs Golden Globes Comparison – Which event generates more media impact
- Gen Z & Millennial Engagement – How younger demographics engage with Oscar conversations
- 5-Day Data Analysis – January 22-27, 2026 insights
Key Findings
- 2.1M social media mentions generated by the 2026 Oscar nominations in just 5 days
- Sinners breaks all-time record with 16 nominations, surpassing Titanic, La La Land, and All About Eve
- Wunmi Mosaku tops social rankings at 6.50% share of voice, ahead of all Golden Globe winners
- 70% more media mentions than Golden Globes nominations (48,678 vs 28,609 articles)
- 120% greater media reach than Golden Globes (99 billion vs 45 billion impressions)
- 100% Golden Globe correlation – All 14 GG film winners received Oscar nominations
- 5 international films in the top 11 most-discussed, Norway’s Sentimental Value leads at #1
- 10 Black nominees for Sinners alone, a new Academy record for a single film
- Wagner Moura makes history as first Brazilian nominated for Best Actor
- 49% positive sentiment on social media vs 78% positive in traditional media
- Timothée Chalamet becomes youngest actor with 3 nominations since Marlon Brando