Whitepapers

Energy Sector Price Increase Media Evaluation Report

On 1 April 2022, the energy price cap increased for nearly 22 million customers. Supply and demand on the global wholesale market lead to an increase in the amount providers pay for electricity and gas, and this cost is now effectively being passed to consumers. Energy customers could be paying up to £700 more per year for their electricity and gas bills which has driven mass media coverage on the topic.

 

Our Energy Sector Price Increase media evaluation report will provide an understanding into the key topics that are resonating the most in the media and online, helping inform your communications strategy and PR plans.

 

Download the report, which includes key insights and uncovers:

  • A mainstream media and social media breakdown revealing leading topics, notable coverage and share of voice
  • Coverage surrounding the top voices who contributed to the conversation
  • Social media engagement including notable tweets from media outlets and government
  • An overview of stakeholder responses and reputational score

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Five crucial steps to a smarter communications strategy

Earlier this year we spoke to 6,000 members of the public and over 700 in-house communications practitioners. Our findings reveal some uncomfortable truths. 

  •  The hype around some channels is overstating the current reality. 
  • Trust in news outlets is a complicated emotion. 
  • Data overload may be inhibiting insight? 

 

“A really insightful report into the real truths in corporate communications. It uncovers the reasoning behind many of the changing audience attitudes and consumption trends we’re facing.” – Sophie Ponet, Corporate Affairs Communication Director for Europe, Levi Strauss & Co.

Download the definitive guide, which includes five steps to design and realise smarter communication strategies, and uncovers: 

  • The most polarising news sources 
  • The impact of news aggregators and platforms on your reputation 
  • Whether insight is becoming more data-driven and automated 

 

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COP26 Media Evaluation Report

The COP26 summit is one of the largest global climate change debates in recent years. It is a hot topic for communications leaders who are increasingly charged with helping communicate and manage their brand’s reputation for sustainability. This report will provide an understanding into key themes that are resonating the most in the media and online, helping inform your communications plans and ESG strategy. 

 

Download the COP26 media evaluation report, which includes key insights into the conference and uncovers: 

  • A media breakdown revealing leading themes, top media sources and notable coverage 
  • Daily trends relating to mainstream, social and search sources 
  • Coverage surrounding top spokespeople, principal partners, and CEOs 
  • Social media engagement including top tweets, most retweets, and hashtags that drove highest engagement levels 

 

Key insights 

  • This week COP26 generated 22.7k news articles and 129k social media posts, with a combined potential audience of 4.1 billion people. 
  • Sky was the most prominent principle partner this week, being featured in 360 items. Jaguar was the second most prominent, with 168 items. 
  • Boris Johnson was the most prominent spokesperson this week, being quoted or mentioned in 8.54k items. The MP lobbying scandal continued to generate negative coverage for Mr Johnson, although many headlines did still focus on COP26 negotiations. 

 

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Media Trends and Predictions 2021

The media world finds itself at a significant turning point – politically, economically, technologically and socially. What comes next? It’s never easy to predict, and especially so this year.  

 

We have gathered the most valuable insights and opinions of our experts to reveal the 10 trends and forecasts of 2021. What does the future hold?

  • Will media consumption habits acquired during the Covid-19 lockdown remain the same or will they change?
  • Given the boom of social networks, how can companies build stronger relationships with their audience?
  • How has consumers’ mentality changed with respect to the evaluation of brands and their advertising messages?

 

Our Media Trends and Predictions 2021 aim to support you in what is a relative uncertain future. It explores findings that can help you build richer connections with your audience, your consumers and your clients, to drive business growth through 2021 and beyond. 

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The impact of COVID-19 on earned media

In the world of media, the COVID-19 crisis revealed an incredible paradox: whilst for the first time in history digital information reached record audiences on all continents, at the same time advertising investments have been hard hit as marketing budgets face increased pressure and scrutiny.

 

In this report, we aim to highlight how earned media has changed across 8 trends and what this means for Communications and PR professionals.

 

Onclusive offers you a better understanding of the reality of the changes affecting the media world. Even long before the COVID-19 crisis, the media industry was facing major structural challenges and new perspectives. The consequences of the pandemic have somewhat accelerated the emerging trends observed over the past several years.

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Dimension 2020 Report

Data is at the heart of addressable advertising. But with opportunity comes risk.

 

As advertisers and agencies find new ways to reach consumers in an addressable world our latest report considers: 

  • How do you keep advertising on the right side of the line between relevance and an unwelcome pursuit? 
  • How can brands ensure they advertise in a privacy-safe way? 
  • How can data be valued across your business? 
  • Why is ‘in-housing’ a positive? 

 

As consumers use more connected personal devices to organise, curate and discover media the opportunities to reach them through advertising explodes. We’ve created this report to examine where data can best be leveraged in the pursuit of delivering better advertising. 

 

The power of data: delivering better advertising in an addressable world is a summary of research from 8,000 consumers and interviews with some of the world’s leading thinkers in media planning and buying. Our findings present important considerations including: 

  • Relevance and instructiveness – keeping advertising on the right side of the line 
  • Bridging the gap between media planning and programmatic media buying 
  • Collect and using data responsibly, in a privacy-safe way
  • Restoring consumer confidence in advertising 

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