Whitepapers
CEOs and their Brands in the Media: Food & Beverage Industry
A company’s reputation is often influenced by its CEO’s public persona. From crisis management to brand advocacy, CEOs are at the forefront, driving the narratives that define their companies. This quarter, we examined CEOs in the food and beverage industry.
We analyze mainstream news and social media conversations surrounding the top executives of the industry’s biggest players in the second quarter of 2024, consequently covering data from 1 April to 28 June.
Featured CEOs and Brands:
- Alexandre Ricard: Pernod Ricard
- Antoine de Saint-Affrique: Danone
- Debra Crew: Diageo
- Dirk Van de Put: Mondelez International
- Donnie King: Tyson Foods
- George G. Weston: Associated British Foods
- Hugh McGuire: Glanbia
- James Quincey: The Coca-Cola Company
- Matteo Fantacchiotti: Campari
- Rafael Pamias: Grupo Bimbo
- Ramon Laguarta: PepsiCo
- Ulf Mark Schneider: Nestlé
By analyzing social and mainstream media data about each CEO and their brand, we uncover the key topics driving the news and consumer agendas and CEOs’ pivotal role in steering brand reputation.
Inside the Report:
- Media Dominance: Which CEOs are making the most significant impact in mainstream and social media.
- Leading Topics: What’s driving news coverage of CEOs and their brands.
- Controversial Issues: What contentious topics are sparking online activism.
- Media vs. Social Media: Understand the differences in coverage between mainstream news and social media platforms. Who’s dominating where and why?
Complete the form below to access the report on Food & Beverages CEOs and their brand in the media:
Team
Onclusive
Industry Scan Report: Airlines 2024
Learn about consumer discussions shaping the future across social media and what topics are dominating mainstream news:
- Consumer Opinions and Concerns: Gain a deeper understanding of what matters most to your audiences by listening to comments and discussions online.
- Media Trends: Stay informed about the hot airline topics dominating mainstream media. Learn what journalists and influencers are focused on, from safety issues to sustainability initiatives.
- Airline Media Contacts: Enhance your media outreach with our curated list of media contacts, including some lesser-known but influential journalists – helping you to get your stories in front of the right people.
Key Industry Dates: Use our calendar of upcoming industry events and news stories to align your communications plan and showcase your brand effectively.
Team
Onclusive
Key Events Ahead of the UK General Election
This essential document provides visibility of the pivotal moments that will shape the political and media landscape in the coming weeks.
Designed specifically for Marketing, PR and Communications professionals and pulled from our very own Forward Planning database of upcoming news and events, you’ll be armed with insight to refine and maximise your campaigns amidst a time of intense political media coverage.
Download now to strategically align your efforts with the major political milestones and keep your brand’s message resonant and timely.
Last Updated: 05/07/24
Team
Onclusive
Competitive Environmental Intelligence: Winning the Media & Marketing Race
Environmental sustainability has transcended its status as a corporate buzzword to become a guiding principle for PR, communications, and marketing teams; it’s paved the way for a new era of competitiveness with huge financial ramifications.
Companies must now manoeuvre through the intricacies of climate-related information and strategies to effectively communicate their brand’s message, maintain brand health, and remain competitive in their markets.
Our whitepaper, Competitive Environmental Intelligence: Winning the Media & Marketing Race, delves into the crucial data sets that PR, communications, and marketing teams need to track to understand their competitive landscape and benchmark against to improve media performance and brand perception.
Inside this whitepaper we explore:
- Key media intelligence data sets PR, communications, and marketing teams should track to gain a clear understanding of their competitive landscape in relation to environmental sustainability
- How to gather these competitive intelligence complex data sets simply and effectively
- A Competitive Environmental Intelligence analysis of global energy companies to illustrate the power of mainstream, online, and social media analysis for successful competitive benchmarking.
Don’t miss this opportunity to get the tools you need to gain a deeper understanding of your competitive environmental sustainability landscape, benchmark effectively, and elevate your brand’s media performance and perception.
Download your free whitepaper today!
Team
Onclusive
Industry Scan Report: Hotels
The hospitality industry is facing labor shortages and sustainability challenges while feeling the effects of the cost-of-living crisis. To thrive during times of economic uncertainty, hotel brands must have a strong grasp of consumer priorities and concerns as well as new and emerging trends.
Inside the Hotels Industry Scan report, we analyze the social media conversations surrounding leading hotel brands and the wider industry to provide valuable insights into how the sector is evolving and adapting to new challenges.
We also include a list of key industry media contacts you’ll want to target with your communications and campaigns.
Our social listening analysis examines eight global hotel companies and brands:
- Marriott International
- Hyatt Hotels Corporation
- Accor Group
- Hilton Worldwide
- Jin Jiang International
- InterContinental Hotels Group (IHG)
- Meliá Hotels
- Pan Pacific Hotels
We also include a page dedicated to the industry disruptor, Airbnb.
Discover issues that are shaping the future of these brands and the hotel industry through social listening:
- Brand mentions over 12 months with analysis of key peaks in chatter
- Key issues being talked about within the hotel industry
- The insights behind key topics consumers are discussing
- Conversations that are shaping the future of industry disruptor Airbnb
- Top top 15 influential sources talking about the hospitality sector
Stay ahead of the curve in the evolving world of hospitality – download your copy of the report today and unlock the insights driving success in this dynamic industry.
Team
Onclusive
Sector Scan Report: Automotive
With automotive brands in Europe and Asia emerging as viable alternatives for affordable Electric Vehicles, they’re quickly changing the competitive landscape of the auto sector.
Inside this automotive report, we analyse the social media presence and performance of three leading breakthrough brands alongside established brands to tell an interesting story of how the sector and consumer perceptions are evolving.
We also include a list of key media contacts you’ll want to target with your communications and a calendar of relevant events and stories that will hit the news agenda in May, June, and July – giving you everything you need to maximise your PR impact over the coming months.
Our social listening analysis examines eight, global automotive brands:
- Ford
- Toyota
- Honda
- Volkswagen
- Peugeot
- BYD
- Dacia
- Polestar
You’ll uncover revealing social media insights that are shaping the future of these brands and the automotive sector:
- Brand mentions over 12 months with analysis of key peaks in chatter
- Sentiment breakdown for each brand over 12 months
- Key topics fuelling consumer discussions about the sector and individual companies
- The top 15 influential sources talking about automotive brands and topics on X (formerly Twitter)
Level up your understanding what’s happening right now in the automotive sector and start using it to your advantage.
Team
Onclusive
Travel & Transport CEO Media Impact Analysis
Travel and Transport CEOs continue to dominate headlines and shape social media discussions worldwide. As this industry continues to advance and shift, we examine online news and social media coverage of the world’s leading Travel and Transport CEOs between 01 January 2024 – 27 March 2024.
Inside our latest report, you’ll discover the key topics and issues generating CEO coverage, the pivotal figures making waves, and their profound impact on industry discourse.
Powered by Onclusive’s cutting-edge CEO Index and Social Listening capabilities, our analysis offers nuanced perspectives across sectors including Automotive, Airlines, Aerospace, Hotels, Catering, Public Transport, and Couriers and Delivery Services.
Here are just a few key insights from the report:
- Global CEO Standouts: Uncover the dominance of US-based CEOs in the global arena, with Tesla, Boeing, United Airlines, and Ford Motor leading the charge. French powerhouse, Stellantis, also claims a significant position among the top ranks.
- Themes Shaping Discourse: Leadership emerged as a focal point in Q1 and was the most discussed topic in relation to CEOs in every country.
- The Future of Electric Vehicles (EVs) Dominates: Unsurprisingly, EV development (and its challenges) was an extremely prominent topic for the Travel and Transport industry and was a key driver of CEO mentions globally, with one CEO concerned that the price war initiated by Tesla would end in a “blood bath”.
- Airlines Took the Lead in the US: In the US, the topic of airline safety that was discussed most widely. Social media mentions and online news surrounding the safety of Boeing aircraft and reports that David L. Calhoun would be stepping down as CEO by the end of the year skyrocketed media coverage.
To access the full Travel and Transport CEO Media Impact Analysis, download the report.
Team
Onclusive
International Women’s Day: A Social & Online Media Data Analysis
On Friday, 8 March 2023, the world celebrated International Women’s Day (IWD). This year’s theme is #InspireInclusion, which “emphasizes the importance of diversity and empowerment in all aspects of society.” The campaign theme encourages everyone to champion inclusion in IWD 2024 and beyond.
Our data snapshot shows how the run up to IWD has sparked significant discussion, with four million more social media mentions than last year and two million more people speaking about #InternationalWomensDay.
In recent weeks, we’ve also seen topics related to women’s rights and equality go viral. Content like Georgia Ball’s golfing mansplaining video saw peak engagement in February across TikTok, Instagram, Facebook, & X (Formally Twitter), and mainstream news such as CNN in the US.
Download our data snapshot to discover:
- How the conversation around ‘Mansplaining’ grew in the lead up to IWD
- The most popular hashtags about IWD
- A special highlight on Iran and the fight against women’s rights violations
- Top global and local influencers
- How the discussion around IWD has grown
Access International Women’s Day Snapshot, here!
Team
Onclusive