Whitepapers
Brand Influence Rank 2026: The Most Influential Brands in the Media
50 brands. One score. Who really dominates global media?
Media influence has a new rulebook. In 2026, the brands shaping public perception are winning through earned, structural dominance across mainstream media and social conversation.
The Brand Influence Rank 2026 analyzes 50 global brands by combining mainstream media and social media performance into a single, unified Global Media Influence Score, revealing which companies truly dominate public perception, and why.
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What You’ll Learn
- Top 50 brands
Which brands generate the greatest influence across media coverage and social conversations combined - Why tech platforms dominate
How YouTube, Google, and Meta benefit from structural advantages across media and social ecosystems - CEO visibility and brand influence
Why executives like Elon Musk, Sam Altman, and Jensen Huang generate extraordinary media reach - AI’s role in brand visibility
How artificial intelligence is reshaping media coverage and public discussion - GEO metrics for the AI search era
How Share of Voice, Average Prominence, and Visibility Gap measure brand presence in AI-generated answers
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Key statistics on global media influence
- YouTube is the most influential brand in global media, with a Global Media Influence Score of 328
- All top 10 brands are technology or digital platform companies, and at least 8 are heavily associated with AI
- LinkedIn ranks 5th despite lower mention volumes than Facebook or Instagram, driven entirely by positive media sentiment
- L’Oréal records the highest positive media sentiment in the entire ranking at 83%, proof that sentiment quality can outperform volume.
- ChatGPT entered the global top 10 with a Media Score of just 27/200, showing that narrative strength can outperform legacy and scale.
- American Express leads AI Share of Voice in its competitor set at 38.9%, but its Visibility Gap reveals a dependency on training data rather than cited sources.
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AI search visibility: a new frontier for brand influence
From AI-powered search to large language models, the way people discover and evaluate brands is changing fast. For the first time, the Brand Influence Rank measures this emerging frontier using three new GEO metrics: Share of Voice, Average Prominence, and Visibility Gap.
The findings reveal a new competitive dynamic: high AI visibility doesn’t always reflect strong source coverage — and the gap between the two is where brand influence is won or lost.
Team
Onclusive
Mobile World Congress 2026: Media Evaluation Report
MWC 2026 Media Report Insights and Trends
Mobile World Congress 2026 once again generated extensive global coverage across media and social platforms.
During the event, the conversation around MWC reached remarkable scale, with over 63,000 mentions across online and social media, 1.7 million social interactions, and a potential reach exceeding 3.6 billion people worldwide.
Our latest Media Evaluation Report analyzes how the event resonated across global media, highlighting the brands, technologies and narratives that captured the most attention.
Among the key findings, Huawei emerged as the most mentioned sponsor and exhibitor, driven by its strong presence around mobile network infrastructure and AI innovations, including the launch of the Mate 80 Pro.
Using Onclusive’s latest GEO-tracking (Generative Engine Optimization) capabilities, the report also explores brand visibility in generative AI responses, identifying Honor, Qualcomm and Samsung as the exhibitors most frequently referenced by AI systems.
Curious to discover who led the global tech conversation at MWC 2026?
Complete the form below to unlock the full Media Evaluation Report and explore the insights behind the numbers.
Team
Onclusive
2026 Oscar Nominations Media Impact Report
The Complete Media Intelligence Analysis of the 98th Academy Awards
Comprehensive analysis of social media and mainstream media coverage of Sinners, One Battle After Another, Marty Supreme, and all major nominees following the historic nominations announcement that broke all-time records.
What’s Inside
- Share of Voice Analysis – Which nominees and films dominate social and mainstream media conversations
- Record-Breaking Coverage – How Sinners’ historic 16 nominations drove unprecedented media engagement
- Top 15 Most Mentioned People – From Wunmi Mosaku to Timothée Chalamet: who captured social attention
- Top 15 Most Mentioned Films – International Feature Films dominate the global conversation
- Golden Globe Correlation – 100% of GG winners received Oscar nominations, what this means for predictions
- Social Media vs Critical Acclaim – Why Golden Globe winners ranked lower than expected on social
- International Film Breakthrough – Norway, Brazil, Tunisia lead the global Oscar conversation
- Diversity Milestones – Historic firsts driving substantial media coverage
- Oscars vs Golden Globes Comparison – Which event generates more media impact
- Gen Z & Millennial Engagement – How younger demographics engage with Oscar conversations
- 5-Day Data Analysis – January 22-27, 2026 insights
Key Findings
- 2.1M social media mentions generated by the 2026 Oscar nominations in just 5 days
- Sinners breaks all-time record with 16 nominations, surpassing Titanic, La La Land, and All About Eve
- Wunmi Mosaku tops social rankings at 6.50% share of voice, ahead of all Golden Globe winners
- 70% more media mentions than Golden Globes nominations (48,678 vs 28,609 articles)
- 120% greater media reach than Golden Globes (99 billion vs 45 billion impressions)
- 100% Golden Globe correlation – All 14 GG film winners received Oscar nominations
- 5 international films in the top 11 most-discussed, Norway’s Sentimental Value leads at #1
- 10 Black nominees for Sinners alone, a new Academy record for a single film
- Wagner Moura makes history as first Brazilian nominated for Best Actor
- 49% positive sentiment on social media vs 78% positive in traditional media
- Timothée Chalamet becomes youngest actor with 3 nominations since Marlon Brando
Team
Onclusive
Media Wrapped 2025
Comprehensive analysis of the most discussed news stories and global events of 2025, from elections that shaped nations to the conflicts that dominated headlines.
What’s Inside
- Top 6 Global Stories – Elections worldwide, Israel-Gaza-Hamas conflict, Russia-Ukraine War, President Trump’s policies, natural disasters, and Pope Leo XIV
- Regional Deep Dives – Dedicated analysis for USA, UK, France, Spain, Italy, Germany, and Latin America
- Media Impact Metrics – Mainstream media mentions vs. social media engagement for every major story
Key Findings
- Elections generated 297.9M mentions – Venezuelan legislative elections led with 3.4M mentions despite no race matching the 2024 US presidential impact
- Israel-Gaza conflict reached 283.1M total mentions – Trump’s October peace framework announcement drove peak engagement of 3.2M mentions
- Russia-Ukraine War sparked 125.3M conversations – The contentious Trump-Zelenskyy Oval Office meeting generated 14.3M mentions in one day
- President Trump dominated with 206.2M mentions – His Gaza peace plan, tariffs reaching 27%, and immigration enforcement drove continuous coverage
- UK’s Storm Éowyn generated 76.9K mentions – Record-breaking winds and one death dominated 24 January coverage
- Germany’s AfD surge generated 196.8K mentions – Far-right party doubled vote share to 20.8%, becoming second-largest nationally
Why This Report Matters
Understanding what captured global attention in 2025 helps communications professionals, journalists, and strategists identify narrative patterns, anticipate 2026 trends, and benchmark their own media impact against the year’s most significant moments.
Built from 28 million daily content pieces across 3+ million channels in English, French, Spanish, Italian, and German.
Team
Onclusive
Pharmaceutical Industry Scan 2025
Comprehensive analysis of social media and mainstream media coverage of Pfizer, Merck & Co., Johnson & Johnson, and 7 other pharmaceutical giants shaping healthcare’s future.
What’s in the report?
- 12-Month Data Analysis | November 2024 to October 2025 insights
- Share of Voice Analysis | Which pharma companies dominate social and mainstream media conversations
- Hashtag Performance | Top-performing social media campaigns and patient movements
- LinkedIn Landscape | What pharma companies post vs. what professionals and users discuss about them
- Media vs Social Comparison | What journalists cover vs. what consumers actually discuss
- Challenge Landscape | The 15 critical obstacles facing pharmaceutical companies in 2026
- AI Pipeline Revolution | How artificial intelligence is transforming drug discovery and development
- Trump Policy Impact | TrumpRx, tariffs, and pricing reforms reshaping the industry
- Genomic Therapies Deep Dive | CRISPR, CAR-T, and mRNA developments beyond COVID-19
- Vaccine Trust Analysis | Measuring declining confidence and policy shifts impacting immunization
Key Findings
- Pfizer dominates social media with 10.4M mentions vs. 1.01M in mainstream media
- COVID vaccines aftermath drives 16.85% of social conversations – the industry’s most discussed topic
- Supply chain diversification tops 2026 challenges at 25.1% amid geopolitical risks
- Innovation & R&D accounts for 50.30% of pharma companies’ LinkedIn content vs. 28.3% focused on drug pricing in earned discussions
- AstraZeneca leads AI pipeline discussions at 16.1%, outpacing Pfizer and Eli Lilly
- Only 0.11% of drug conversations link medications to their manufacturers – fragmented brand awareness
- Childhood vaccination debates dominate 42% of vaccine discussions following policy shifts
- Regulatory & Safety Support leads AI applications at 34.3% of pharma AI conversations
- Pfizer captures 50.56% of discussions around Trump’s pharmaceutical policies
- FDA approvals account for 33.9% of mainstream media coverage vs. mixed social sentiment
- Eli Lilly’s Mounjaro generates high engagement in GLP-1 weight-loss category
Team
Onclusive
Team
Onclusive
