Social Listening Platform

Be agile and proactive when it comes to managing brand reputation. 

• Understand who’s talking about your brand, competitors, and what they’re saying. 
• Use sentiment analysis of conversations to craft content that fully resonates with your audience.  
• Benchmark brand sentiment by topic to understand how consumers perceive your brand in relation to key social issues. Use this data to highlight gaps you can fill with your communications. 
• Discover opportunities and risks that are beginning to bubble up on social. 

Adopt a proactive response to potential crisis situations.

• Detect weak signals on new key concepts, hashtags, and AI-powered sentiment analysis about your brand by applying our 5W (What, When, Where, Who, How) analysis.
• Receive real-time alerts when peaks of negative sentiment activity, keywords, topics, or hashtags arise. 
• Identify individuals and key media involved with the spread of negative sentiment news. 
• Create a customised crisis detection dashboard in minutes. Know who triggered the crisis, where it spread, and the impact of the actions you took to prevent it.

Keep track of potential influencers and detractors to build and nurture your online communities. 

• Segment potential influencers and key opinion leaders based on geography, reach, engagement, and brand affinity. 
• Filter and sort brand mentions by geography, reach, engagement, and tone to identify emerging influencers and engage with them through the platform. 
• Identify and monitor detractors to understand who they are, their concerns about your brand, and develop strategies to turn them into advocates. 

Be the first to know about new trends, stay one step ahead of your competitors, and lead the way with timely, relevant communications. 

• Track, understand, and take advantage of popular topics and emerging trends that are relevant to your industry or brand. 
• Go further to see what’s popular amongst consumers and key influencers too. 
• Build target media lists by identifying which media and thought leaders write about your industry. 
• Identify stories closely associated to competitor brands for a clearer picture of your competitive landscape.

Maximise and evaluate campaign impact and ROI with accurate metrics and insights that really matter. 

• Understand how to amplify your reach and engagement by tracking campaign buzz and audience reactions in real time – then fine tune your communications to improve impact. 
• Identify your best performing campaigns and use this knowledge to drive future communications strategy. 
• Segregate campaign analysis by location, media, and more with customised dashboards and filters. 

Benchmark your performance. 

• Compare consumer sentiment towards your brand against that of your competitors with our proprietary Natural Language Processing (NLP) and AI capabilities in 82 languages. 
• Use deep comparison to benchmark your owned and earned media performance against your competitors’. 
• Build a picture of your competitors’ communication strategies and use this knowledge to outperform them and gain industry share of voice in the long-term.