Let's uncover your impact
Our media measurement tools help drive your brand’s success. Find out how your coverage influences your audience, and measure the bottom-line impact of your coverage.
We’ve pioneered a full cycle of campaign performance measurement. It enables you to comprehensively measure the true impact of earned, owned and social media content and understand the results of your communications campaigns.
Our easy-to-use analytics and industry-leading metrics help you understand and measure the performance of your campaigns and media activity so you can refine your plans and set your brand for success.
Media Analytics Platform
Measure the performance of your communications activity with smart dashboards, using core metrics including sentiment, impressions and media impact.
Media Impact Analysis
Evaluate the impact of your media relations activity, the reaction to your brand and find out how you fit into the wider media landscape.
Campaign & Brand Evaluation
Assess your campaigns and brand for impact and sentiment. Power of Voice™ combines relevance, publication authority, repetition, social amplification, tone and sentiment into a single metric.