Whitepapers
Sector Scan Report: Automotive
With automotive brands in Europe and Asia emerging as viable alternatives for affordable Electric Vehicles, they’re quickly changing the competitive landscape of the auto sector.
Inside this automotive report, we analyse the social media presence and performance of three leading breakthrough brands alongside established brands to tell an interesting story of how the sector and consumer perceptions are evolving.
We also include a list of key media contacts you’ll want to target with your communications and a calendar of relevant events and stories that will hit the news agenda in May, June, and July – giving you everything you need to maximise your PR impact over the coming months.
Our social listening analysis examines eight, global automotive brands:
- Ford
- Toyota
- Honda
- Volkswagen
- Peugeot
- BYD
- Dacia
- Polestar
You’ll uncover revealing social media insights that are shaping the future of these brands and the automotive sector:
- Brand mentions over 12 months with analysis of key peaks in chatter
- Sentiment breakdown for each brand over 12 months
- Key topics fuelling consumer discussions about the sector and individual companies
- The top 15 influential sources talking about automotive brands and topics on X (formerly Twitter)
Level up your understanding what’s happening right now in the automotive sector and start using it to your advantage.
Team
Onclusive
Travel & Transport CEO Media Impact Analysis
Travel and Transport CEOs continue to dominate headlines and shape social media discussions worldwide. As this industry continues to advance and shift, we examine online news and social media coverage of the world’s leading Travel and Transport CEOs between 01 January 2024 – 27 March 2024.
Inside our latest report, you’ll discover the key topics and issues generating CEO coverage, the pivotal figures making waves, and their profound impact on industry discourse.
Powered by Onclusive’s cutting-edge CEO Index and Social Listening capabilities, our analysis offers nuanced perspectives across sectors including Automotive, Airlines, Aerospace, Hotels, Catering, Public Transport, and Couriers and Delivery Services.
Here are just a few key insights from the report:
- Global CEO Standouts: Four of the top ten global Travel & Transport CEOs were from the US: Tesla (1st); Boeing (2nd); United Airlines (5th) and Ford Motor (9th), while the CEO of French company, Stellantis, took third place. Ireland’s Michael O’Leary of Ryanair ranked fourth, and the top ten was rounded out by DAX40 members, Volkswagen (7th) and Rheinmetall (10th). Half of CEOs in the global Travel & Transport top ten were from automotive companies.
- Themes Shaping Discourse: Leadership emerged as a focal point in Q1 and was the most discussed topic in relation to CEOs in every country.
- The Future of Electric Vehicles (EVs) Dominates: Unsurprisingly, EV development (and its challenges) was an extremely prominent topic for the Travel and Transport industry and was a key driver of CEO mentions globally, with one CEO concerned that the price war initiated by Tesla would end in a “blood bath”.
- Airlines Took the Lead in the US: In the US, the topic of airline safety that was discussed most widely. Social media mentions and online news surrounding the safety of Boeing aircraft and reports that David L. Calhoun would be stepping down as CEO by the end of the year skyrocketed media coverage.
To access the full Travel and Transport CEO Media Impact Analysis, download the report.
Team
Onclusive
Unlock Insights with our Latest Banking Report
• Bank of America
• HSBC
• Barclays
• Santander
• BNP Paribas
Inside the report you’ll discover valuable social listening insights from the last 12 months including:
• Which bank is dominating social media conversation and why
• The main drivers of social media conversation surrounding these brands
• The top 10 hashtags associated with each brand
• Top media sources creating social commentary about the banking industry on X
We also share a comprehensive list of important March – April events and top stories in the international banking calendar to help you successfully align your PR, Marketing, and Comms activities.
We also share important March events and top stories in the international banking calendar to help you successfully align your PR, Marketing, and Comms activities.
Download the report
Team
Onclusive
Unlock Insights with Our Latest Insurance Industry Scan Report
- Allianz
- AxA
- Aviva
- Prudential
- Generali
- MAPFRE
- Mutua Madrileña
- AIA Group
- Crédit Agricole Assurances
Dive into our report to unveil invaluable insights shaping the future of these brands, the broader insurance sector, and enhance your journalist outreach:
- Identify the most buzzworthy organisations
- Explore the topics and trends fuelling online discussions for each brand
- Gain insight into the key concerns and interests of policyholders
- Discover the top 15 influential voices discussing insurance brands on X (formerly Twitter)
- Access a curated list of essential journalists to enhance your media outreach
- Stay ahead of the curve with upcoming news stories and industry events to align your PR, Communications, and Marketing strategies effectively.
Elevate your understanding of the evolving insurance landscape by downloading the report now.
Team
Onclusive
Your 5-Step Guide to Outwitting Your Competitors with Horizon Scanning
As PR, Comms and Marketing teams, you can provide consumer and industry insights that help amplify your brands through horizon scanning. Understanding what’s coming is one of the smartest ways to outwit competition and win business.
By looking strategically ahead, you can decide how to capitalise on the future news agenda, upcoming trends, and changing stakeholder sentiment. The key is to know how to gather this data and act on it. We’re here to help make it simple!
In our latest guide, we’ve defined five cutting-edge horizon scanning tactics to elevate your planning strategies in the coming year. These include:
- How to navigate the horizon for your brand and industry
- Anticipating events that will impact your brand
- How to identify emerging industry and consumer trends
- Discovering what’s new with stakeholders and consumers
- Predicting potential crises ahead of time
- And more!
Inside, you can access our key tips for making data-driven decisions and how to use insights from your horizon scanning efforts to boost your comms value and competitive edge.
If you want to improve the effectiveness of your insights, monitoring and planning tools (or discover new features) get your copy of our guide now: ‘5 Cutting-Edge Horizon Scanning Tactics to Outshine Your Competition’
Team
Onclusive
Davos: World Economic Forum Social Analysis
Davos 2024 is the 54th annual meeting of the World Economic Forum. It was held from January 15 to 19, 2023.
Approximately 1,600 business leaders, including more than 800 of the top CEOs and chairs of World Economic Forum members and partners, participated. This is also the case for more than 150 global innovators, technology pioneers and unicorns.
Davos 2024 generated over 4.2 million mentions on social media. However, this was less than the 2023 Forum (very popular following two years of the pandemic with nearly 7.3 million).
Access our media analysis report here:
Team
Onclusive
CEO Index Report Q4
In this quarter’s CEO Index report, we look back at Q4 2023 and uncover which CEOs in Ireland, the UK, US, and Europe stood out in the media and why.
Some key points inside the report:
- Michael O’Leary, Ryanair: Securing the top spot with record profits and regular dividends, has maintained his no1 position in the top 10 this year.
- Globally, Banking and Finance re-emerged as the most prominent business sector by CEO media mentions, growing by 42% and surpassing the volume of last quarter’s leader (Information Technology).
- Sectors such as Pharmaceuticals & Healthcare and Aerospace & Defence also saw media mentions of their leaders increase, while several other ones saw declines this quarter.
Team
Onclusive
Proving Communications Value with Robust Measurement & Analysis
Proving the value of your PR efforts has never been more difficult for comms teams. You’re tasked with delivering tangible insights that define, track, and prove the success of your strategies and campaigns against corporate objectives. But how do you build a strong measurement strategy?
In recognition of AMEC Measurement Month, we’ve created a 101 guide to simplify PR data-analytics and support your measurement journey today. We cover:
- Managing brand reputation in a dynamic social media landscape,
- How to start your measurement and analysis journey,
- Which PR measurements to track for reputation management in 2024,
- How gathering social listening data protects and enhances brand reputation,
- How to drive stakeholder engagement with data rich insights
- Using social listening to understand your brand’s reputational health
You’ll also discover the key metrics captured by Onclusive’s Social Listening tool that can immediately enhance your approach to measurement.
Not only will these analytics help you to track the effectiveness of your comms efforts but also give you the knowledge you need to allocate resources and iterate your messaging for more impactful and measurable campaigns
Team
Onclusive