Whitepapers
CEOs and their Brands in the Media: Food & Beverage Industry
A company’s reputation is often influenced by its CEO’s public persona. From crisis management to brand advocacy, CEOs are at the forefront, driving the narratives that define their companies. This quarter, we examined Food & Beverage CEOs & their brands in the media .
We analyze mainstream news and social media conversations surrounding the top executives of the industry’s biggest players in the second quarter of 2024, consequently covering data from 1 April to 28 June.
Featured CEOs and Brands:
- Alexandre Ricard: Pernod Ricard
- Antoine de Saint-Affrique: Danone
- Debra Crew: Diageo
- Dirk Van de Put: Mondelez International
- Donnie King: Tyson Foods
- George G. Weston: Associated British Foods
- Hugh McGuire: Glanbia
- James Quincey: The Coca-Cola Company
- Matteo Fantacchiotti: Campari
- Rafael Pamias: Grupo Bimbo
- Ramon Laguarta: PepsiCo
- Ulf Mark Schneider: Nestlé
By analyzing social and mainstream media data about each CEO and their brand, we uncover the key topics driving the news and consumer agendas and CEOs’ pivotal role in steering brand reputation.
Inside the Report:
- Media Dominance: Which CEOs are making the most significant impact in mainstream and social media.
- Leading Topics: What’s driving news coverage of CEOs and their brands.
- Controversial Issues: What contentious topics are sparking online activism.
- Media vs. Social Media: Understand the differences in coverage between mainstream news and social media platforms. Who’s dominating where and why?
Complete the form below to access the report on Food & Beverages CEOs and their brand in the media:
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Onclusive
Industry Scan Report: Airlines 2024
Learn about consumer discussions shaping the future across social media and what topics are dominating mainstream news:
- Consumer Opinions and Concerns: Gain a deeper understanding of what matters most to your audiences by listening to comments and discussions online.
- Media Trends: Stay informed about the hot airline topics dominating mainstream media. Learn what journalists and influencers are focused on, from safety issues to sustainability initiatives.
- Airline Media Contacts: Enhance your media outreach with our curated list of media contacts, including some lesser-known but influential journalists – helping you to get your stories in front of the right people.
Key Industry Dates: Use our calendar of upcoming industry events and news stories to align your communications plan and showcase your brand effectively.
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Onclusive
Competitive Environmental Intelligence: Winning the Media & Marketing Race
Environmental sustainability has transcended its status as a corporate buzzword to become a guiding principle for PR, communications, and marketing teams; it’s paved the way for a new era of competitiveness with huge financial ramifications.
Companies must now manoeuvre through the intricacies of climate-related information and strategies to effectively communicate their brand’s message, maintain brand health, and remain competitive in their markets.
Our whitepaper, Competitive Environmental Intelligence: Winning the Media & Marketing Race, delves into the crucial data sets that PR, communications, and marketing teams need to track to understand their competitive landscape and benchmark against to improve media performance and brand perception.
Inside this whitepaper we explore:
- Key media intelligence data sets PR, communications, and marketing teams should track to gain a clear understanding of their competitive landscape in relation to environmental sustainability
- How to gather these competitive intelligence complex data sets simply and effectively
- A Competitive Environmental Intelligence analysis of global energy companies to illustrate the power of mainstream, online, and social media analysis for successful competitive benchmarking.
Don’t miss this opportunity to get the tools you need to gain a deeper understanding of your competitive environmental sustainability landscape, benchmark effectively, and elevate your brand’s media performance and perception.
Download your free whitepaper today!
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Onclusive
Industry Scan Report: Hotels
The hospitality industry is facing labour shortages, sustainability challenges, all while feeling the effects of the cost of living crisis. With that, hotel brands must have a strong grasp of consumer priorities and concerns as well as new and emerging trends if they want to thrive during times of economic uncertainty.
Inside the Hotels Industry Scan report, we analyse the social media conversations surrounding leading hotel brands and the wider industry to give valuable insights into how the sector is evolving and having to rise to new challenges.
We also include a list of key industry media contacts you’ll want to target with your communications and campaigns.
Our social listening analysis examines eight, global hotel companies and brands:
- Marriott International
- Hyatt Hotels Corporation
- Accor Group
- Hilton Worldwide
- Jin Jiang International
- InterContinental Hotels Group (IHG)
- Meliá Hotels
- Pan Pacific Hotels
We also include a page dedicated to the industry disruptor, Airbnb.
Discover issues that are shaping the future of these brands and the hotel industry through social listening:
- Brand mentions over 12 months with analysis of key peaks in chatter
- Key issues being talked about within the hotel industry
- The insights behind key topics consumers are discussing
- Conversations that are shaping the future of industry disruptor, Airbnb
- Top top 15 influential sources talking about the hospitality sector
Stay ahead of the curve in the evolving world of hospitality – download your copy of the report today and unlock the insights driving success in this dynamic industry.
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Onclusive
Sector Scan Report: Automotive
With automotive brands in Europe and Asia emerging as viable alternatives for affordable Electric Vehicles, they’re quickly changing the competitive landscape of the auto sector.
Inside this automotive report, we analyse the social media presence and performance of three leading breakthrough brands alongside established brands to tell an interesting story of how the sector and consumer perceptions are evolving.
We also include a list of key media contacts you’ll want to target with your communications and a calendar of relevant events and stories that will hit the news agenda in May, June, and July – giving you everything you need to maximise your PR impact over the coming months.
Our social listening analysis examines eight, global automotive brands:
- Ford
- Toyota
- Honda
- Volkswagen
- Peugeot
- BYD
- Dacia
- Polestar
You’ll uncover revealing social media insights that are shaping the future of these brands and the automotive sector:
- Brand mentions over 12 months with analysis of key peaks in chatter
- Sentiment breakdown for each brand over 12 months
- Key topics fuelling consumer discussions about the sector and individual companies
- The top 15 influential sources talking about automotive brands and topics on X (formerly Twitter)
Level up your understanding what’s happening right now in the automotive sector and start using it to your advantage.
Team
Onclusive
Travel & Transport CEO Media Impact Analysis
Travel and Transport CEOs continue to dominate headlines and shape social media discussions worldwide. As this industry continues to advance and shift, we examine online news and social media coverage of the world’s leading Travel and Transport CEOs between 01 January 2024 – 27 March 2024.
Inside our latest report, you’ll discover the key topics and issues generating CEO coverage, the pivotal figures making waves, and their profound impact on industry discourse.
Powered by Onclusive’s cutting-edge CEO Index and Social Listening capabilities, our analysis offers nuanced perspectives across sectors including Automotive, Airlines, Aerospace, Hotels, Catering, Public Transport, and Couriers and Delivery Services.
Here are just a few key insights from the report:
- Global CEO Standouts: Four of the top ten global Travel & Transport CEOs were from the US: Tesla (1st); Boeing (2nd); United Airlines (5th) and Ford Motor (9th), while the CEO of French company, Stellantis, took third place. Ireland’s Michael O’Leary of Ryanair ranked fourth, and the top ten was rounded out by DAX40 members, Volkswagen (7th) and Rheinmetall (10th). Half of CEOs in the global Travel & Transport top ten were from automotive companies.
- Themes Shaping Discourse: Leadership emerged as a focal point in Q1 and was the most discussed topic in relation to CEOs in every country.
- The Future of Electric Vehicles (EVs) Dominates: Unsurprisingly, EV development (and its challenges) was an extremely prominent topic for the Travel and Transport industry and was a key driver of CEO mentions globally, with one CEO concerned that the price war initiated by Tesla would end in a “blood bath”.
- Airlines Took the Lead in the US: In the US, the topic of airline safety that was discussed most widely. Social media mentions and online news surrounding the safety of Boeing aircraft and reports that David L. Calhoun would be stepping down as CEO by the end of the year skyrocketed media coverage.
To access the full Travel and Transport CEO Media Impact Analysis, download the report.
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Onclusive
Unlock Insights with our Latest Banking Report
• Bank of America
• HSBC
• Barclays
• Santander
• BNP Paribas
Inside the report you’ll discover valuable social listening insights from the last 12 months including:
• Which bank is dominating social media conversation and why
• The main drivers of social media conversation surrounding these brands
• The top 10 hashtags associated with each brand
• Top media sources creating social commentary about the banking industry on X
We also share a comprehensive list of important March – April events and top stories in the international banking calendar to help you successfully align your PR, Marketing, and Comms activities.
We also share important March events and top stories in the international banking calendar to help you successfully align your PR, Marketing, and Comms activities.
Download the report
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Onclusive
Unlock Insights with Our Latest Insurance Industry Scan Report
- Allianz
- AxA
- Aviva
- Prudential
- Generali
- MAPFRE
- Mutua Madrileña
- AIA Group
- Crédit Agricole Assurances
Dive into our report to unveil invaluable insights shaping the future of these brands, the broader insurance sector, and enhance your journalist outreach:
- Identify the most buzzworthy organisations
- Explore the topics and trends fuelling online discussions for each brand
- Gain insight into the key concerns and interests of policyholders
- Discover the top 15 influential voices discussing insurance brands on X (formerly Twitter)
- Access a curated list of essential journalists to enhance your media outreach
- Stay ahead of the curve with upcoming news stories and industry events to align your PR, Communications, and Marketing strategies effectively.
Elevate your understanding of the evolving insurance landscape by downloading the report now.
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Onclusive