Whitepapers

Building the Perfect Pitch and Nurturing Media Relationships

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media.
With millions of pitches out there, it’s more important than ever to break through the noise. What allows you to do that? Knowing your audience (both the authors and their ultimate readers), being on point with your pitch and building long-term relationships with journalists on trust and respect.

 

Download this report to learn the art and science of building the perfect media pitch:

  • Get To Know Impactful Journalists & Create a Targeted List
  • Build Your Pitch and Execute Your Campaign
  • Measure Success and Optimise Your Strategy
  • Nurture Relationships to Get More Media Placements

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Download the World Economic Forum Annual Meeting report

WEF Davos 2022 brought together around 3,000 investors, business leaders, political leaders, economists, celebrities and journalists to discuss global issues such as energy, the metaverse and the Ukraine conflict.

 

Our new WEF Annual Meeting media insights report provides an analysis of mainstream & social media trends and coverage during the global event. Our insights will help you communicate and manage your brand’s reputation for topics that are prevalent such as global warming, cybersecurity, trade & investment and healthcare.

     

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The media impact of the Eurovision Song Contest 2022

 

The 66th edition of the Eurovision Song Contest has just ended, but what was its media impact?

Thanks to our media analysis service, we have tracked and analysed insights from the musical event on the web and social media. We also captured the most mentioned artists and sponsors and the trending topics of the music event of the year.

 

Discover the results of our analysis of the Eurovision Song Contest 2022.

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Energy Sector Price Increase Media Evaluation Report

On 1 April 2022, the energy price cap increased for nearly 22 million customers. Supply and demand on the global wholesale market lead to an increase in the amount providers pay for electricity and gas, and this cost is now effectively being passed to consumers. Energy customers could be paying up to £700 more per year for their electricity and gas bills which has driven mass media coverage on the topic.

 

Our Energy Sector Price Increase media evaluation report will provide an understanding into the key topics that are resonating the most in the media and online, helping inform your communications strategy and PR plans.

 

Download the report, which includes key insights and uncovers:

  • A mainstream media and social media breakdown revealing leading topics, notable coverage and share of voice
  • Coverage surrounding the top voices who contributed to the conversation
  • Social media engagement including notable tweets from media outlets and government
  • An overview of stakeholder responses and reputational score

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St. Patrick’s Day Media Evaluation Report

We have captured St. Patrick’s Day media coverage to help you gain an understanding of which sponsors and funders secured the most impact across mainstream media and social media insights.

 

Download the St. Patrick’s Day media evaluation report, which includes key insights into the event and uncovers: 

  • An Irish media breakdown revealing the leaders in mainstream media and social media
  • The top brands that attracted the most media coverage in Ireland
  • The most mentioned sponsors and funders across the media

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