MWC 2026 Media Report Insights and Trends
Mobile World Congress 2026 once again generated extensive global coverage across media and social platforms.
During the event, the conversation around MWC reached remarkable scale, with over 63,000 mentions across online and social media, 1.7 million social interactions, and a potential reach exceeding 3.6 billion people worldwide.
Our latest Media Evaluation Report analyzes how the event resonated across global media, highlighting the brands, technologies and narratives that captured the most attention.
Among the key findings, Huawei emerged as the most mentioned sponsor and exhibitor, driven by its strong presence around mobile network infrastructure and AI innovations, including the launch of the Mate 80 Pro.
Using Onclusive’s latest GEO-tracking (Generative Engine Optimization) capabilities, the report also explores brand visibility in generative AI responses, identifying Honor, Qualcomm and Samsung as the exhibitors most frequently referenced by AI systems.
Curious to discover who led the global tech conversation at MWC 2026?
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