Brands

corporate reputation

CEO Index Report

CEOs of the world’s biggest listed companies have become powerful, personal brands; particularly those who are vocal in the public domain. For these leaders, everything they say and how they behave not only defines the public’s perception of them, but the reputations of the organisations they lead to. ​ 

With interest in global business leaders at an all-time high, Onclusive has launched the CEO Index: a dashboard that measures, analyses, and compares earned media coverage about the world’s top CEOs from the US and Europe’s biggest listed companies.  ​ 

Inside our first CEO Index quarterly report, we look at who’s been making the biggest media impact in 2023 so far.

You’ll uncover:​ 

  • ​Which sectors and countries had the most talked about CEOs in the media​, 
  • Which countries’ media had the greatest share of voice​, 
  • What themes were most widely discussed in relation to CEOs​, 
  • Which CEOs made the biggest impact on a global and national scale​, 
  • How CEOs in the Energy & Utilities sector performed​, 
  • Which CEOs had the greatest impact in relation to ‘Leadership’.

This tells an interesting story of the global CEO landscape during the first three months of 2023; identifying who’s making the most impact in each sector, market, and on a global scale.​ 

 

Download to understand what’s driving engagement, how the biggest names in your sector are performing, and how you could do the same to maximise and enhance the profile of your CEO and brand.

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sostenibilità

Building brand reputation in an era of greenwashing backlash

Environmental sustainability has become a central part of corporate planning, comms strategy, and the media landscape. Brands are under growing pressure to publicly communicate the environmental impact they’re making on the planet and people. But as our recent data analysis shows, public and media discussion and scrutiny of this topic is increasing every year, leaving PR and comms pros nervous about how to communicate their environmental sustainability goals and initiatives.

 

So, a key question that executives and their comms teams are asking is: how do we talk about our environmental plans and initiatives while avoiding greenwashing backlash?

 

If you’re a comms professional, this whitepaper is for you. Inside you’ll discover:

  • How discussions of greenwashing are evolving – with our latest media analysis.
  • The changing landscape of corporate environmental sustainability and how that’s impacted your roles as comms pros.
  • Best practices to help you successfully communicate your brand’s environmental sustainability and build a strong reputation in an era of increased greenwashing scrutiny.

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