Measurement

The outcomes of COP27 have strongly reinforced the need for businesses to play their part in creating a Net Zero world. As Environmental, Social and Governance (ESG) becomes a core business priority, sustainability has become a hot topic for comms leaders who are responsible for communicating their brands’ goals and progress.

Download the COP27 media evaluation report and discover: 

• A media breakdown revealing leading themes, top media sources and notable coverage
• Daily trends relating to mainstream media sources
• Coverage surrounding top speakers, Partners, and attendees
• Social media engagement across Twitter, LinkedIn, Facebook and Instagram including top posts, most shares, and topics that drove highest engagement levels

With sustainability performance linked directly to brand reputation and financial growth, it’s likely to sit at the centre of business and comms strategy for years to come. Over the course of the event, our Insights team analysed the mainstream and social media coverage to understand which topics and issues mattered the most and what key themes resonated across the media, to help inform your comms planning and ESG strategy for 2023.