A leading UK bank sought to revolutionise its digital communications through the creation of a sophisticated online newsroom. The project aimed to provide journalists, customers, and industry analysts with seamless access to news, insights, and multimedia content while maintaining the highest standards of corporate communication.
The Challenge
Managing digital communications and media relations for a national bank presented several key challenges:
- Limited control over content curation and distribution timing
- Complex financial data needed to be presented clearly and accessibly
- Disconnected systems for managing media assets and content
- Inefficient processes for tracking media engagement
The Solution
They partnered with Onclusive to deliver a custom online newsroom that:
- Provides real-time content publishing with integrated analytics
- Features an intuitive categorisation system for easy content discovery
- Streamlines multimedia content management through a single platform
- Enables sophisticated tracking of media engagement and content performance
- Delivers complex financial data through structured, accessible formats
The Results
The organisation’s Media Relations team now benefits from:
- Complete control over content curation and publishing timing
- Consolidated workflow through a unified content management system
- Enhanced tracking capabilities and actionable audience insights
- Strengthened position as a digital communications leader
- Increased engagement from journalists and media professionals
Download the full case study to discover the comprehensive research process, technical implementation details, and measurable results that showcase how this organisation transformed its digital newsroom.
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