2025 Media Analysis: The Year Corporate Pride Went Quiet
The corporate pride communications landscape shifted dramatically in 2025. With 39% of Fortune 1000 companies scaling back their LGBTQ+ engagement and brands adopting “internal-only” approaches, the traditional rainbow marketing playbook no longer applies. Our comprehensive analysis of 85+ million social mentions and media coverage reveals which brands’ pride strategies succeeded, which brands maintained their commitment, and how the political climate reshaped communications
Key Statistics
- 39% of corporate pride programs scaled back in 2025
- 60% of companies cite Trump administration as primary reason for scaling back
- A total reach of 165.3 million in 2025 vs. 141.5 million in 2024 (a decrease of 14.4%).
Key Highlights
- Corporate pride strategy analysis across Fortune 1000 companies
- Deep-dive analysis of Disney, Amazon, Apple, PwC and Mercedes-Benz corporate pride approaches
- Impact of political climate on corporate pride communications
- Emerging trends: “internal-only” support and international market strategies
- Case studies of brands that bucked the corporate pride trend