Uncover how leading European brands score on shaping media perception about their Diversity, Equity, and Inclusion [DEI] and sustainability policies
This report arrives at a critical moment as European policymakers and business leaders resist the Trump administration’s efforts to roll back DEI programs. In this evolving context, how your brand’s DEI policies are perceived can significantly impact your reputation and market position.
The European Brand Influence Rank provides valuable insights into which European companies are most effectively shaping public perception through their media presence amid these challenges.
What’s Inside This Report
- European Brand Influence Rank: Discover the top 40 most influential European brands ranked by their global media influence overall.
- DEI and Sustainability Media Scores Revealed: Each brand is scored based on media perception surrounding their DEI and Sustainability policies and initiatives.
- Regional Leaders & Laggards: Country-specific insights into which brands are excelling or struggling in different European markets.
- The DEI & Sustainability Media Score Top 10: Uncover which brands are setting the benchmark for effective DEI and sustainability communication, including companies like Tesco, Unilever, and Prada.
Key Findings
- European brands show modest influence scores (20-32 points) compared to global tech giants (300-575 points).
- Stronger link between corporate social commitments and brand influence in Europe compared to the U.S.
- European businesses continue prioritizing diversity and sustainability, despite external pressures to scale back efforts.
- Unilever and Tesco lead the way with consistent, transparent communication on DEI and sustainability policies.