Pharmaceutical Industry Scan 2025​

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The Complete Media Intelligence Report on Leading Pharma Companies​

Comprehensive analysis of social media and mainstream media coverage of Pfizer, Merck & Co., Johnson & Johnson, and 7 other pharmaceutical giants shaping healthcare’s future.

What’s in the report?

  • 12-Month Data Analysis | November 2024 to October 2025 insights
  • Share of Voice Analysis | Which pharma companies dominate social and mainstream media conversations
  • Hashtag Performance | Top-performing social media campaigns and patient movements
  • LinkedIn Landscape | What pharma companies post vs. what professionals and users discuss about them
  • Media vs Social Comparison | What journalists cover vs. what consumers actually discuss
  • Challenge Landscape | The 15 critical obstacles facing pharmaceutical companies in 2026
  • AI Pipeline Revolution | How artificial intelligence is transforming drug discovery and development
  • Trump Policy Impact | TrumpRx, tariffs, and pricing reforms reshaping the industry
  • Genomic Therapies Deep Dive | CRISPR, CAR-T, and mRNA developments beyond COVID-19
  • Vaccine Trust Analysis | Measuring declining confidence and policy shifts impacting immunization

Key Findings

  • Pfizer dominates social media with 10.4M mentions vs. 1.01M in mainstream media
  • COVID vaccines aftermath drives 16.85% of social conversations – the industry’s most discussed topic
  • Supply chain diversification tops 2026 challenges at 25.1% amid geopolitical risks
  • Innovation & R&D accounts for 50.30% of pharma companies’ LinkedIn content vs. 28.3% focused on drug pricing in earned discussions
  • AstraZeneca leads AI pipeline discussions at 16.1%, outpacing Pfizer and Eli Lilly
  • Only 0.11% of drug conversations link medications to their manufacturers – fragmented brand awareness
  • Childhood vaccination debates dominate 42% of vaccine discussions following policy shifts
  • Regulatory & Safety Support leads AI applications at 34.3% of pharma AI conversations
  • Pfizer captures 50.56% of discussions around Trump’s pharmaceutical policies
  • FDA approvals account for 33.9% of mainstream media coverage vs. mixed social sentiment
  • Eli Lilly’s Mounjaro generates high engagement in GLP-1 weight-loss category

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