The global sportswear industry is entering a new era—driven by shifting consumer expectations, influential ambassadors, and high-stakes media coverage. Over the past year, Onclusive has monitored conversations across press outlets and social platforms to reveal how top brands are shaping reputation, visibility, and engagement.
Our exclusive Sportswear Trends 2025 Report (July 2024 – July 2025) provides powerful insights for PR, Communications, and Marketing professionals who want to understand which strategies cut through the noise—and why.
What you’ll learn in the report
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Most visible sportswear brands in media and social conversations
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Key consumer and media trends transforming the sportswear landscape in 2025
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Impact of campaigns, products, and ambassadors on brand reputation
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How sporting events drive brand awareness on a global scale
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Top-performing media stories for each brand across trade and mainstream press
Why PR, Communications, and Marketing leaders need this report
In today’s hyper-competitive sportswear market, perception shapes performance. This report helps you:
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Benchmark your brand’s visibility against leading competitors
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Refine PR and marketing strategies using real consumer and media insights
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Identify opportunities and risks in brand reputation and storytelling
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Enhance media relations and campaign impact with data-driven intelligence
Stay ahead of the conversation with insights that empower you to shape narratives, strengthen brand equity, and build winning strategies in 2025.
Brands analyzed in this report
Nike, Adidas, Skechers, New Balance, Lacoste, Decathlon, Asics, Reebok, Lululemon, Under Armour, Puma, The North Face, Alo Yoga, Converse, Foot Locker, and Hoka.