How Broadcast Monitoring Fits Into Your PR Plan
With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage?
Our General Manager, North America – Zack Jenkins – takes us through:
- How broadcasting has changed over the last decade?
- Why broadcast monitoring is still relevant today?
We also cover important new forms of video & audio content creation and consumption like podcasts. Our broadcast monitoring service covers not only TV but Radio and podcasts as well.
Onclusive Broadcast Monitoring:
- Get more broadcast content in the U.S. and Canada than with any other provider
- Easily search and download clips from every Nielsen Designated Market Area (DMA) in the U.S.
- Take advantage of unlimited cloud storage to access clips whenever you need them
- Access international coverage in Europe and the Middle East
- Search keywords and branded terms across worldwide broadcast content in real-time and never miss crucial mentions again.
The volume of media released each day is dramatically increasing, making it difficult for communications professionals to manage and find content that’s relevant to their business.
Onclusive’s media monitoring takes the stress away. Find out more here.
In this video blog series – Onclusive Clips – our thought leaders tackle the big questions in our digital-first media world. We speak to seasoned PR & Media Monitoring experts to gain actionable insight. We also use the space to shine a light on what we do and why we do it!
“We service one-man PR agencies, banks, insurance companies, government departments excreta. We are a very broad church when it comes to our clients. Because, in my opinion everybody plans. Everybody needs to plan. And, if you’re in communications, it should be strategic planning”