Planning! The Strategic Lever of PR & Comms
As a seasoned PR or Comms pro, you know that staying ahead of the news curve and delivering the media the right content at the right time is essential to earned media success. But, keeping up with key events and news can be a massive undertaking. It requires a fine-tuned strategic PR plan. Hence, strategic planning tools have become crucial to ensuring maximum earned coverage and impact.
In this episode, our expert – Sarah Wait – talks about the power of strategic planning for comms teams. You’ll discover key features and how they add value to your PR efforts!
Whether you want to take advantage of the future news agenda to avoid embarrassing PR clashes, or develop new content ideas that resonate. This tool is your chance to stay relevant to the media and other stakeholders.
In this video blog series – Onclusive Clips – our thought leaders tackle the big questions in our digital-first media world. We speak to seasoned PR & Media Monitoring experts to gain actionable insight. We also use the space to shine a light on what we do and why we do it!
“We service one-man PR agencies, banks, insurance companies, government departments excreta. We are a very broad church when it comes to our clients. Because, in my opinion everybody plans. Everybody needs to plan. And, if you’re in communications, it should be strategic planning”