What If You Could Spot Reputation Risks Before Everyone Else?
Facing fragmented reputation insights, this global biopharmaceutical leader partnered with Onclusive and Maha Global to transform reputation risk management.
The result? Onclusive’s comprehensive media monitoring and social listening, covering global digital, print, broadcast, and social platforms including Reddit, TikTok, Bluesky, and LinkedIn, powers 50% of Maha Global’s Darwin platform external signals. Together, they achieved a 7-point reputation score improvement, 100% automated media data feeds, and transformed Corporate Affairs into a strategic advisor. Discover their approach.
The Challenge: Fragmented Data and Limited Predictive Power
1. Siloed, disconnected data: Media dashboards, polling, ESG reports, and financial indicators lived in separate systems. Teams couldn’t connect external narratives to enterprise performance.
2. Manual, slow monitoring: Episodic scans and polling snapshots provided little diagnostic clarity. The reactive approach left the company vulnerable to issues that only became visible after escalation.
3. Limited strategic influence: Corporate Affairs remained a tactical function rather than strategic advisor to the C-suite and board.
4. No early-warning system: The company couldn’t anticipate when perception was outpacing performance or which issues could trigger stakeholder concern.
5. Adoption and integration hurdles: Previous integration attempts failed due to inconsistent data quality and lack of cross-functional buy-in.
“We had data everywhere but insight nowhere. Leadership wanted to know what was driving reputation risk, and we couldn’t give them a coherent answer because our information was scattered across six different tools.”
— Corporate Affairs Leader
The Solution: Onclusive + Darwin Strategic Partnership
The biopharmaceutical company selected Onclusive based on Maha Global’s recommendation. This strategic partnership combined Onclusive’s global media intelligence with Maha Global’s AI-powered Darwin platform.
1. Full-spectrum visibility: Darwin unified governance, product, financial, workforce, community, and environmental drivers, with Onclusive providing comprehensive media and social coverage as the external perception layer.
2. Automated, proactive issue detection: Continuous Onclusive monitoring replaced manual scanning. Real-time alerts ensure emerging issues reach stakeholders before escalation.
3. Integrated analysis: Onclusive’s media signals combined with Darwin’s analysis of disclosure themes and financial indicators revealed why perception shifted and how it tied to enterprise value.
4. Executive-ready insights: Maha Global transformed reporting into strategic foresight. Onclusive-powered insights now inform quarterly executive reporting through Darwin.
5. Phased rollout with data hygiene: Maha Global improved Onclusive data feeds, built dashboards, conducted quality assurance, and guided cross-functional onboarding, driving adoption across five departments.
“Onclusive’s sentiment and media signals are analyzed alongside public disclosures and operational performance data within Darwin. This allows us to see where weaker performance combined with rising negative sentiment signals a future risk, or where strong performance paired with muted sentiment reveals an opportunity for further communication. The result is predictive insight into both downside exposure and upside narrative potential.”
— Senior Leadership
Darwin by Maha Global is an AI-powered platform revealing emerging risks, business impact, and underlying drivers. It identifies where perception misaligns with reality—where risk compounds or value quietly leaks.
The Results: Predictive, Enterprise-Aligned Reputation Intelligence
Greater efficiency: 100% of media data feeds now automated versus episodic manual scans through Onclusive.
Strategic credibility: Corporate Affairs gained C-suite influence by delivering integrated intelligence through Darwin.
Early risk detection: The integrated system anticipates pricing pressure, clinical risks, workforce vulnerabilities, compliance gaps, and ESG expectations.
Narrative alignment: Teams see where perception exceeds performance (risk) or performance exceeds sentiment (opportunity).
Organization-wide adoption: Five departments embraced Darwin with Onclusive-powered insights as the cross-functional source of truth.
Predictive foresight: Leadership now asks “what emerging risks?” rather than “how did we perform?”
“Darwin insights informed by Onclusive media intelligence are now included in quarterly executive and leadership reporting, shifting reputation discussions from anecdotal to evidence-based.”
— Corporate Affairs Leader
By The Numbers:
- +7 points reputation score improvement
- 100% media data feeds automated
- 50% Onclusive powers half of Darwin’s external signals
- Quarterly executive reporting established
- 5 departments using unified intelligence
- 130+ countries global media coverage
The Onclusive–Maha Global partnership demonstrates how comprehensive media intelligence, combined with AI-powered predictive analytics, transforms reputation into an enterprise asset for foresight, risk mitigation, and strategic decision-making, delivering measurable improvements and a competitive advantage.
Discover how the Onclusive-Maha Global partnership can transform media intelligence into predictive power for your organization.
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