How to Effectively Communicate Your Environmental Sustainability Strategy

Environmental sustainability has become a central part of corporate strategy and building brand reputation. PR & Marketing professionals must navigate an increasingly environmentally conscious consumer market.

Watch our media monitoring expert and Zelda Bentham, Group Head of Sustainability at Aviva, in discussing:

• The rise of greenwashing discussion in the media and the effect on environmental, social, and corporate governance (ESG),
• How has the rise and awareness of ESG influenced Aviva and other brands,​
• How to communicate with vocal ethical consumers.