Environmental sustainability has become a central part of corporate strategy and building brand reputation. PR & Marketing professionals must navigate an increasingly environmentally conscious consumer market.
Watch our media monitoring expert and Zelda Bentham, Group Head of Sustainability at Aviva, in discussing:
- The rise of greenwashing discussion in the media and the effect on environmental, social, and corporate governance (ESG),
- How has the rise and awareness of ESG influenced Aviva and other brands,
- How to communicate with vocal ethical consumers.
Anna Salter
SVP Data & Insights
Anna leads Onclusive’s global Data & Insights function, driving the AMEC award-winning insights strategy across earned and social media. She has experience of reputation, campaign and crisis tracking for corporate, consumer and public sector clients. Anna has made data work for clients throughout her career, whether earned and social measurement for PR, audience data for advertisers or consumer insights for marketing. Anna is an AMEC Board Member and has spoken extensively about the role of LLMs in shaping reputation and consumer decisions.
Zelda Bentham
Group Head of Sustainability at Aviva