Instilling a measurement mindset webinar
How can communications leaders foster a culture of insights excellence across their teams?
In this webinar, we’re joined by an expert in communications insights from leading brand, Lloyds Banking Group to hear the steps they’ve taken and their future plans to better leverage data and insights to drive and optimise their communications strategies.
Lloyds Banking Group
During this 30 minute webinar Scott James will explore:
- Transforming reputation management to get a seat at the board and influence decision making
- Campaign planning and activation to support brand reputation
- How to successfully measure impact across campaigns
Anna Salter
SVP Data & Insights
Anna leads Onclusive’s global Data & Insights function, driving the AMEC award-winning insights strategy across earned and social media. She has experience of reputation, campaign and crisis tracking for corporate, consumer and public sector clients. Anna has made data work for clients throughout her career, whether earned and social measurement for PR, audience data for advertisers or consumer insights for marketing. Anna is an AMEC Board Member and has spoken extensively about the role of LLMs in shaping reputation and consumer decisions.
Scott James
Head of Reputation Strategy and Planning, Lloyds Banking Group