Onclusive On The Road: AI, Impact and the Future of Comms

Relive our signature event "Onclusive on the Road: Ai, Impact and the Future of Comms" which took place at The Trampery (Old Street), on March 27th, with the recording of our exclusive sessions. Whether you're looking to gain actionable insights or seeking a renewed perspective on effective communication in today's dynamic world, these recordings offer a wealth of knowledge and inspiration. To access the recordings, please fill in the form below.

Posted: 31/03/25

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The sessions:

Panel discussion “Beyond the Hype: AI’s Real Impact on PR & Comms“ with Lucy Davies| SAP Emarsys ; Joshua Tumbridge | Go.Compare ; Rachel Duffy | The Telegraph ; Darryl Sparey | Hard Numbers (00:48-41:19 )

Moderated by Sinthu Satchi, Country Manager UK| Onclusive.

Some key points covered:

- How AI is cutting hours of manual work into minutes, allowing comms teams to focus more on creativity, strategy, and client value.
- How hyper-personalized experiences are being powered by AI, delivering dynamic content and product suggestions tailored to real-time user context.
- How leading teams are setting ethical boundaries with AI, using codes of conduct and responsible frameworks to ensure trust and transparency.

Fireside Chat with Kai Fagan: ”PR of Being You: Authenticity, Influence and Reputation” (42:11-01:06:50)

Moderated by Cameron Watkins, Account Exectuive | Onclusive

- Discover how Kai, former teacher and Love Island S9 Winner, became a trusted voice online, using authenticity to bridge education, social issues, and influencer culture.
- Hear how vulnerability and honesty can protect your reputation, even when facing backlash or controversy in the public eye.
- Explore why staying true to your values matters more than ever, especially when choosing brand deals and building long-term influence.

Fireside Chat with Olly Grender “From Stunts to Seats: Making Media Matter” (01:07:45-01:35:15)

Moderated by Jack Richards | Global Head Integrated Campaigns & Field Marketing at Onclusive

- Discover how sharp strategy and message clarity defined the Lib Dems’ 2024 General election campaign, leading to a notable increase in seats. The success was credited to highly targeted communications, disciplined messaging, and a clear understanding of audience priorities.
- Uncover how building strong editorial relationships helped drive media traction, including the topic of care in the country
- Explore how authenticity and purpose were placed at the heart of the campaign, proving once again that values-based storytelling is what resonates, especially in a crowded and skeptical media environment.