This session brings together senior leaders and industry experts who shared practical strategies for navigating today’s fast-moving media environment—from shifting audience expectations to the expanding role of AI in communications.
What You’ll Learn
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How brand, media, and reputation directly translate into business value
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Where PR and marketing leaders are investing in 2026
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How to align teams and messaging for unified brand impact
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The role of AI and forward-planning insights in shaping communications strategy
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Real-world examples of campaigns driving measurable outcomes
Luke Cope
Creative Strategy Director & Co-Founder, Bottled Imagination
James Crawford FPRCA
Managing Director | PR Agency One
Ashley Rudd
Co-Founder, MODA PR
Scott Skerritt
Senior Director SEO, UM Central
Kacee Fenelly
Senior Press & Communications Manager, TalkTalk
Rick Guttridge
Managing Director, Smoking Gun Agency
Sinthu Satchi
Country Manager UK&I, Onclusive
Jack Richards
Global Head of Integrated and Field Marketing, Onclusive
Tess Fezzuoglio
Commercial Director, Northern Europe, Onclusive