In recognition of AMEC Measurement Month, we hosted an exclusive three-part webinar series dedicated to taking you on a complete communications measurement journey. Catch up here.
Proving and improving your worth as communications professionals is a constant demand that can feel like a huge and complicated undertaking. Where media measurement used to be more about outputs, today it’s focused on measurable outcomes and KPIs.
To effectively measure and evaluate the impact of your communications and optimise future strategy, you must have a comprehensive framework in place to monitor and analyse your brand’s and your competitors’ earned and owned media, reputation, as well as keeping abreast of the emerging themes and topics dominating your industry.
But it doesn’t have to be a headache! We’re here to keep it simple.
- Get off to a strong start on your media measurement journey with robust and agile frameworks
- Understand how data driven insights can drive stakeholder engagement and effective comms strategy
- Understand the impact of your comms strategy, campaigns, and activities with social media listening analysis
- Part one – First Steps on Your Measurement Journey – Getting Started. Guest Speaker: Denise Fraser, Head of Communications, Seafish
- Part two – Using Data-Driven Insights to Drive Stakeholder Engagement & Comms Strategy
- Part three – Measuring the Impact of Your Communications with Social Listening Analysis with Guest Speaker : Madhu Kalra, Regional Head of Communications & Engagement, Asia, Save the Children
Complete the form at the bottom of this page to access all three on- demand webinars!
Your Hosts and Speakers:
Anna Salter
UK Head of Consultancy, Onclusive
Phillip Lynch
Senior Vice President, Insights & Consulting
Madhu Kalra
Regional Head of Communications & Engagement, Asia, Save the Children
Denise Fraser
Denise Fraser, Head of Communications, Seafish