Unlock Your Potential for 2024 and Beyond
As a seasoned PR or Comms pro, you know that staying ahead of the news curve and delivering the media the right content at the right time is essential to earned media success. But, keeping up with key events and news trends can be a massive undertaking, and requires a fine-tuned strategic PR plan.
Whether you want to take advantage of the future news agenda with skilful newsjacking, or avoid embarrassing PR clashes, forward planning can improve your chances of staying relevant to the media and other stakeholders.
In our upcoming webinar, Tessa Curtis, a 30-year veteran in journalism and corporate comms, will share her expertise on how to stay relevant and will share key future events you must plan for and why they matter – including the upcoming multiple elections that will dominate headlines.
In the session, we’ll dive into:
- How to plan around key global events in 2024 and formulate campaigns and content that will land with your stakeholders.
- When to showcase your knowledge and provide relevant content to journalists that they will want to use.
- How to master newsjacking and effectively seize opportunities to promote your brand alongside the news agenda.
- Identifying days when your PR efforts might be drowned out by other events and how to adapt.
72% of PR professionals say that politics make their jobs harder. Join us for an insightful and forward-thinking session where we’ll delve into the news agendas that will shape your PR journey in 2024.
