June 2, 2026 4:00 pm

(GMT+00:00)

The Anatomy of Influence Webinar | PRmoment x Onclusive

This event explores the expanded modern anatomy of influence, shine a light on how publishing newsrooms are changing to mirror these opportunities and closes with a case study of how Stannah understood the power of influence amongst its customers!

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This event  explores the expanded modern anatomy of influence, shine a light on how publishing newsrooms are changing to mirror these opportunities and closes with a case study of how Stannah understood the power of influence amongst its customers!

4.00pm

Chairperson’s intro

Ben Smith, founder, PRmoment
4.05pm

What is brand influence in 2026?

Hannah Forbes-George, global head of content marketing, Onclusive

  • The anatomy of brand influence
  • What are the levers of influence?
  • The 20 most influential brands revealed
4.25pm

Are PR agencies failing to grasp the scale of change in newsrooms?

Jack Peat, head of newsroom, Taylor Herring

  • Newsrooms have changed. Why?
  • Why the influence of (social) newsrooms is growing
  • The sweet spot of news and entertainment
  • PRs must think like editors
  • The PR toolkit has expanded – a lot!
4.50pm

Dame Zandra Rhodes x Stannah: When accessibility meets style

Natasha Hill, MD & co-owner, Bottle

  • The PR brief: Our product is unattractive, our target audience is very old and the media don’t want to cover our brand!
  • How influencer marketing helped Stannah Stairlift: the world’s least desirable product
  • A multi channel influence campaign: community, social, and the media (print, online & broadcast)
5.15pm

Close of webinar

Watch the recording now