The 2026 World Cup is the biggest media moment of the year. The conversation it generates goes well beyond the scoreline.
Watch the replay of this webinar as our experts walk through the key findings from the 2026 World Cup Halftime Report, exploring the media trends, brand performance, and audience conversations that defined the first half of the tournament.
From sponsor performance and narrative trends to platform behaviour and misinformation, this session provides the context and analysis communicators need to understand what the data is telling us.
What you’ll learn
- Which narratives dominated the group stage and Round of 16, and which created brand risk.
- How official sponsors and ambush brands performed in earned media.
- Which player endorsements drove the biggest brand halo effect, and whether official sponsors came out on top.
- How misinformation and fake narratives spread around the tournament, in partnership with Cyabra.
- What the data signalled for communicators heading into the knockout rounds.
Who should watch
This session is designed for PR and communications professionals, brand and marketing teams, and commercial and sponsorship teams looking to better understand the media landscape surrounding the world’s biggest sporting event.
Jimmy Lasky
Strategic Account Director, Onclusive
David Low
CMO, Cyabra