The 2026 World Cup is the biggest media moment of the year. The conversation it generates goes well beyond the scoreline. Two days after the 2026 World Cup Halftime Report launches, join us live to walk through the most valuable media insights.
From sponsor performance and narrative trends to platform behavior and misinformation, this session will give you the context and analysis to act on what the data is telling you.
What we’ll cover
- Which narratives dominated the group stage and Round of 16 and which created brand risk
- How official sponsors and ambush brands performed in earned media
- Which player endorsements drove the biggest brand halo effect and whether official sponsors came out on top
- How misinformation and fake narratives spread around the tournament, in partnership with Cyabra
- What the data signals for communicators heading into the knockout rounds
Who should attend
This session is designed for PR and comms professionals, brand and marketing teams, and commercial and sponsorship teams who need to understand the media landscape around the world’s biggest sporting event and act on it.
Jimmy Lasky
Strategic Account Director, Onclusive
David Low
CMO, Cyabra