Planning your communications strategy around key diversity, equity, inclusion (DEI), and sustainability milestones can amplify your brand message and demonstrate authentic commitment to these important causes. This comprehensive calendar serves as a strategic resource for forward-thinking communications professionals.
Why This Calendar Is Essential for Your Media Planning
Forward planning is the cornerstone of effective PR and communications. Having visibility of significant DEI and sustainability dates allows you to:
- Align your content strategy with global conversations when they’re most relevant
- Avoid tone-deaf messaging during sensitive cultural moments
- Maximize media coverage by pitching stories that connect to timely themes
- Demonstrate authentic commitment by consistently engaging with these topics
- Prepare spokespeople with relevant talking points ahead of industry-wide discussions
- Leverage social media amplification when audiences are most engaged with these topics
What’s Included in the Calendar
- International awareness days related to diversity, equity, inclusion, and sustainability
- Regional observances across major markets including North America, Europe, APAC, and LATAM
- Industry-specific milestones for sustainability reporting and DEI benchmarking
- Regulatory deadlines for ESG disclosures and compliance reporting
- Conference and event dates where DEI and sustainability will be focal points
- Historical context for key observances to inform authentic communications
- Recommended lead times for planning content around each date