A month of shows. Four fashion capitals. Millions of conversations.
From New York to Paris, Fashion Week has evolved far beyond a celebration of creativity, it’s now a global cultural barometer, with digital influence at its very core.
Our latest report, conducted by Onclusive between 8 September and 8 October 2025, analyses the social and media dynamics surrounding the Spring/Summer 2026 Fashion Weeks in New York, London, Milan, and Paris.
Drawing on exclusive insights from Onclusive 360 and Onclusive Social, this study offers a unique perspective on the power balance between brands, influencers, and markets.
Inside the report, you’ll discover:
- The new geopolitics of fashion — how certain capitals have asserted their digital dominance.
- The rise of Asian influence, powered by K-pop icons, Thai celebrities, and passionate fandoms.
- Winning strategies from leading fashion houses, blending viral activation, cultural storytelling, and community engagement.
- The growing divide between traditional media and social platforms, revealing two parallel narratives shaping global fashion.
- Strategic insights for brands, highlighting both opportunities and vulnerabilities in the evolving digital landscape.
Why download this report
In an industry where reputation and reach are built in seconds and on a global scale, understanding the mechanisms of visibility and engagement has never been more critical.
This white paper will help you:
- Identify the most powerful digital levers for your brand.
- Understand the influence dynamics reshaping the luxury sector.
- Anticipate the next shifts in the global media landscape.
Download the full report
Dive into the most comprehensive analysis of fashion, influence, and conversations shaping the 2025 Fashion Weeks.
👉 Download the report now to uncover the emerging trends, winning strategies, and subtle signals redefining the balance of power in luxury at the age of social listening.